What if the first five seconds of a phone call could set the tone, build connection, and make someone actually smile? These aren’t just silly sayings—they’re micro-moments of brand-building.

Amenities, Location, Outreach Marketing, TrainingTasa BalderramaJuly 9, 2025phone greetings, greetings, scripts, small actions

THE ART OF FOLLOW-UP: Your Timeline

If you're going to stand out, you must follow up - More than 48% percent of prospects never received one form of follow-up. So just by following up, you increase the odds of getting that new lease.

Training, Follow Up, FoundationalSprout MarketingJune 30, 2025follow up, #514, training, downloadable resource, timeline, foundational, outreach, follow up foundational

Monthly Marketing Checklist

Let’s face it—you’re juggling a million things every day. That’s exactly why we created this marketing plan checklist.

TrainingSprout MarketingJune 8, 2025Planning

Apartment Marketing 101: A Beginner’s Guide from Leasing Desk to Lead Machine

Here’s your fun, no-stress guide to showing up, standing out, and filling units like a pro (no ring light required).

Foundational, TrainingSprout MarketingMay 13, 2025marketing, power of three, leasing, essential

4 Steps to Planning an Outreach Blitz

Use this step-by-step guide for your next outreach blitz and get those units filled!

Outreach Marketing, Training, FoundationalSprout MarketingApril 1, 2025outreach, outreach marketing, downloadable resource, training, foundational, #015, #outreach blitz, essential

Drive More Qualified Traffic to Hit Occupancy Goals

You don’t have to sit back and wait for traffic to roll in. You can take control.

Foundational, Training, Outreach MarketingTasa BalderramaMarch 10, 2025training, outreach marketing, resident referrals, timing, qualified traffic, pep, PEP, essential

Grassroots Marketing Video Series

Grassroots marketing remains a remarkably effective and vital strategy in property management. Tune in to hear The Five Components of Sprout’s Grassroots Growth Formula

Foundational, TrainingSprout MarketingFebruary 1, 2025grassroots, lifestyle, essential

Selling A Small Floor Plan

We’ll be real honest, selling smaller floor plans can be tricky. No one loves to hear a prospect say, “Oh wow, this apartment is so small.” But, when you hear that, that’s when it’s your chance to sell the lifestyle that comes with living in a smaller space.

TrainingSprout MarketingMarch 31, 2020member tip, member tips, #642, floor plan, floor plans, small floor plan, New Leases, outreach

START HERE: WHAT IS OUTREACH MARKETING & WHY DO IT

In a nutshell, outreach marketing is telling businesses (and people) in our surrounding area who we are, what we're all about, and what our community is all about.