START HERE: WHAT IS OUTREACH MARKETING & WHY DO IT
WHAT IS OUTREACH MARKETING?
Outreach marketing is the targeted approach to building relationships with businesses that surround your community. It involves creating rapport, building and strengthening business and customer relationships, and seeking out new clients.
In a nutshell, it’s telling businesses (and people) in our surrounding area who we are, what we're all about, and what our community is all about.
The main aim for any brand or company is to get in touch with the right audiences so that a higher number of conversions can be achieved. When you do outreach marketing for your community, you CHOOSE who to visit, and tailor that visit for the best outcome.
WHY OUTREACH?
In the digital age, face-to-face marketing has decreased. So why continue to outreach in person?
The average person scrolls through 300 feet of mobile content every day. That's equivalent to the size of the Statue of Liberty. In-person brand experiences are a valuable chance to establish that human connection with consumers, a connection that’s increasingly strained in our digitally mediated lives.
Building rapport is more powerful when someone can put a face to the (brand) name. When we go visit local businesses, they start to associate us with our community. We go from a faceless brand to a personal connection.
Marketing is a numbers game. Increased marketing equals more prospects and more prospects allow us more opportunities to close. If we follow that logic, more opportunities to close leads to higher occupancy. And we all know the benefit of that!
“Marketing is a numbers game: The more people that know about your community, the more chances you have that they’ll walk in the door.”
Before Your Start: Remember Outreach marketing doesn't always yield results instantly.
Think of it as spreading little seeds in a garden. They're not all going to populate, they're not all going to sprout up but some will. And some will at different times of the year. So what you want to do is make sure that, that message about your community, that idea of building rapport is happening all the time.
While you're on the clock, while you're off the clock. The more people that know about your community, the more chances you have that they'll walk in the door. The higher occupancy you're going to have, the better commissions you're going to get. The less stressful your job will be and the happier your boss and you will be. So keep doing it.
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INCLUDES:
WHERE TO OUTREACH
HOW TO PREPARE YOUR TEAM
WHAT TO SAY TIPS
APARTMENT MARKETING CANVA DESIGN