referral marketing

While outreach marketing can be intimidating, the easiest way to get started is to focus on your home turf…with current residents. They have already bought into your community. So the easiest way to turn one resident into three is with a kick-butt referral program.

  • A lot of times our residents can walk into places that we would never be able to. Think about residents who are in the military or who are part of a larger corporation that we may not be able to get into.

  • Peer-to-peer recommendations will always hold more weight than advertisements.

top referral designs

 

referral automation station

Why don't more residents refer friends, co-workers, and family members to our community? It's because it's not a priority for them. Increasing our occupancy is always a priority for us as the managers, assistant managers, and leasing professionals. But for our residents, it ranks low on their list. So how do we make our priority their priority? 

We remind them. Often. 

But how can we remind every resident of our referral incentives all the time when we are juggling new move-ins, maintenance issues, owner demands, fires, and figuring out what the weird smell is from apartment #1202? 

We automate referral reminders. 

CREATE A REFERRAL AUTOMATION STATION FOR LESS THAN $20 

1. Make a little trip to Target, the Dollar Store, or do a quick Amazon search.  
2. Buy a shadow box frame, sweet treats, and a fun jar or basket.  
3. Browse our Sprout Referral Campaigns and pick your favorite referral design. 
4. Print your selected referral design and place it in the frame next to your goodies.
5. Stage mini referral stations throughout your community. 
6. Voila! Let the referrals start rolling in:) 

Here's one more tip. This is NOT a set it and forget it kind of automation. Keep it fresh and memorable! If you leave this set-up the same January through December, pretty soon your residents are going to glaze on by your little station. 

Switch it up each month by selecting a new referral design, grab new treats, and find new decor! 

 

FEATURED automated referral station

CUSTOMIZE THIS EASY peasy referral design IN LESS THAN 3 MINUTES!

Use this simple referral campaign this summer.

Create 4/page designs once you customize your flyer for individual gifts or print full size when delivering to businesses/prospects with boxes of cookies.

edit in canva

Automated Referral Station Instructions:

  • Choose a spot in the office or clubhouse.

  • Set up a shadow box frame using the full-page design.

  • Set out the 1/4 page flyers in cellophane goodie bags with a lemonade packet for residents to take with them.

  • Place the goodie bags in a cute basket or on a platter.

Shopping List for Individual Follow-Up Tour Bags:

 

referral ideas