OUTREACH MARKETING: 3-STEPS TO PLANNING AN OUTREACH MARKETING BLITZ

Define the goal & set the date

  • New leases

  • Attendees at an open house

  • Reposition a bad reputation

  • Highlight new management or ownership

  • Increase social media following


Select your marketing materials & purchase goodies

Host a team meeting at least a few days in advance (ideally a week in advance)

  • Decide which team members will go and when (put it on the calendar)

    • We’ve found 35-40 is a doable number of businesses to visit and allow for time to drive from place to place, take notes, and have a lunch/breaks

  • Talk about the goal (# of businesses to visit, types of business and call-to-action) and make sure everyone understand the desired end result

  • Prep your team on what to say and where to go

  • Decide on what goodies you’ll take

  • Follow up:

    • Print your follow up spreadsheet

    • Review with the team

    • Set the standard for follow up spreadsheet (what makes for “good notes”)

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