Selling A Small Floor Plan
A SPROUTER REACHED OUT TO US AND ASKED US A REALLY GREAT QUESTION…
The question was how to make their smaller units, which were built with students in mind, more appealing to the market-rate apartment prospects. We’ll be real honest, selling smaller floor plans can be tricky. No one loves to hear a prospect say, “Oh wow, this apartment is so small.” But, when you hear that, that’s when it’s your chance to sell the lifestyle that comes with living in a smaller space.
WE LIVE IN A TIME WHERE PEOPLE FEEL OVERBURDENED BY TOO MUCH STUFF.
It’s literally crippling. We can’t just have one TV, we have to have a TV in the living room, the bedroom, and the kitchen. We can’t just have one pair of tennis shoes, we have to have one for every season and every outfit combination. You get the picture… We’ve lived in an age where having more was the goal that now we’re looking for ways to declutter and get rid of excess. That’s why shows like Marie Kondo and Tiny Homes are so popular, because people are looking for a solution to their excess stuff.
This mentality is why it’s important for you to sell the lifestyle of less. Make sure they know that the cozy (fancy word for small, right leasing peeps? 😉) apartment they are looking at is going to mean less upkeep for them, less clutter, less stuff, less decisions. Meaning that they now have more freedom, more time, more space, more mental energy. If that doesn’t make them change their tone, start talking money. With a smaller living space comes a smaller power bill. Asking them what they would do with an extra $1,000 a year might make them consider that small apartment their new home!
WHEN IT COMES TO THE MARKETING CAMPAIGN FOR SMALLER FLOOR PLANS, YOU WANT TO MAKE SURE THAT YOU’RE SPEAKING TO THE PAIN POINTS THAT COME FROM THE “BIGGER IS BETTER” MENTALITY.
One powerful way to connect with prospects is by using real statistics to your advantage. For example, the average American now carries nearly $24,000 in personal debt—not including mortgages. Remember that cost-saving approach we mentioned earlier? This is the perfect time to tie it back in. That extra $1,000 a month they might save? It could help pay down a chunk of that debt.
Plus, larger floor plans often come with hidden costs: more space to furnish, higher utility bills, and more time spent cleaning—basically, more work for them.
Ask questions that help shift their perspective:
What would it look like to only have space for the things you truly love?
What could you pay off with the money you’d save each month?
How would it feel to clean your home in half the time?
What could you do with those extra hours and extra cash?
Help them see that choosing a smaller floor plan doesn’t mean giving something up—it means gaining freedom, simplicity, and more time for what matters most.
Ready to get started?
Check out a few of our favorite floor plan designs and handouts that can be customized with your small floor plan!
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