MAINTENANCE TIPS
Dec
27
8:00 AM08:00

MAINTENANCE TIPS

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Maintenance Caption:

🛠️❄️ Stay cozy and keep your space winter-ready with our seasonal maintenance tips. This month, we're highlighting essential steps for [insert specific winter-related tip, such as 'ensuring your heating system is efficient for the colder months' or 'checking window seals to keep the chill out']. Follow these simple guidelines to ensure your home remains warm and welcoming throughout the winter. Got questions about winter maintenance? Drop us a line—we’re here to help! #WinterReadiness #MaintenanceTips

Pro Tip:

Create a winter maintenance checklist flyer for residents with easy-to-follow tips, and place it in common areas or mail it directly. Additionally, share bite-sized tips on social media or in stories throughout the season, like "Tip Tuesday.

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UNIT FEATURES
Dec
28
8:00 AM08:00

UNIT FEATURES

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Unit Features Caption:

Discover the unique features that make living at [community name] so special. Our units come equipped with [insert customizable features, like 'updated appliances, spacious floor plans, and thoughtful layouts'] tailored to enhance your living experience. Explore everything from our comfortable living areas to our well-appointed kitchens, and find the perfect setup for your lifestyle. Visit us to see these impressive spaces for yourself. 🛋️✨ #ExploreOurUnits #YourStyleYourHome


Alternative Unit Features Caption:

Dreaming of more closet space? 😴 ☁️🚪

At [community name], our units come with [insert customizable feature, like 'expansive closets, built-in organizers, or extra storage nooks'] to help you stay organized and clutter-free.

Pro Tip: Use matching bins or labeled baskets to keep everything tidy and easy to find—because a well-organized closet means smoother mornings!

Come by for a tour and see how our storage solutions can fit your style. 🛋️👗 #ClosetGoals #OrganizedLiving #ExploreOurUnits

Pro Tip:

Highlight a different feature each week to keep residents engaged and prospects curious. Create a “Feature Friday” series showcasing everything from closets and kitchens to balconies and built-in storage.

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REVIEW US
Dec
29
8:00 AM08:00

REVIEW US

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Review Caption:

Enjoying your life at [community name]? We would love to hear about your experiences! Your feedback not only helps us grow and improve but also informs others what they can expect when they choose to live here. Leave us a review on [platform] or just drop a comment below. We’re listening! #YourVoiceMatters #CommunityFeedback

Pro Tip:

1-2-3 Tip: Navigating New FTC Review Guidelines

1️⃣ No Insider Reviews Without Disclosure: Employees or insiders must disclose their connection when leaving a review (e.g., a leasing agent who lives on-site).

2️⃣ Incentives Must Be Transparent: Incentivizing reviews—like gift cards or rent discounts—requires disclosure in the review.

3️⃣ No Suppressing Negative Reviews: Manipulating or hiding negative reviews is prohibited to ensure an accurate resident experience.

These changes ensure honest, trustworthy feedback and shift the power of social proof back to consumers. Update your review strategies accordingly and keep the focus on authentic resident experiences!

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MONDAY MOTIVATION
Dec
30
8:00 AM08:00

MONDAY MOTIVATION

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Caption:

Can you believe it? Only two days left in the year! Let's make this Monday memorable at [Community Name]. Whether you're wrapping up your year-end goals or just enjoying the calm before the New Year's festivities, take a moment to reflect on all the amazing moments of 2024. 🎊 How are you spending the second to last day of the year? Share your plans with us! #CountdownToEnd #MondayMotivation

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NEW YEARS EVE + CHAMPAGNE DAY
Dec
31
8:00 AM08:00

NEW YEARS EVE + CHAMPAGNE DAY

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New Years Eve Caption:

🥂🎉 As we count down the final hours of the year, we want to express our heartfelt thanks for spending another year with us at [community name]. Here's to cherished memories and more to come! Just a reminder, we will be closed tomorrow, but we're excited to welcome 2025 with you all!


Champagne Day Caption:

🎶Dom Pérignon, you brought it🎶— it's Champagne Day, and what better way to ring in the New Year than popping the bubbly? 🍾💫 Whether you’re toasting at midnight or enjoying a quiet evening, let’s cheer to new beginnings and fresh starts. Pop, sip, and celebrate safely! #ChampagneDay #PopTheBubbly

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FIRST DAY OF JANUARY  + MORE
Jan
1
8:00 AM08:00

FIRST DAY OF JANUARY + MORE

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First of the Month Caption:

Welcome, 2025! 🎉 A new year is here, and we’re so excited for all the opportunities, events, and memories that 2025 has in store at [Community Name]. Let’s make this year one to remember together! Don’t forget—rent is due today! Secure your payment online or stop by the office. Cheers to a great year ahead! #Welcome2025 #NewYearNewGoals #CommunityLiving


New Year’s Day Caption:

Happy New Year! Here's to fresh starts, bold goals, and everything 2025 has to offer. Let's make it unforgettable together. What's your top goal for this year? Share it with us! #NewYearNewYou #Hello2025

Pro Tip:

Create a New Year’s resolution wall in your office or clubhouse where residents can post their goals for 2025. It’s a fun, interactive way to build a sense of community. Bonus: Share photos of the wall on social media to highlight your engaged community.


Polar Bear Plunge Caption:

Are you brave enough to take the plunge? Today is Polar Bear Plunge and [Community Name] is taking the plunge! Join us at the pool at [time] for an icy good time! Even if you can't join us, whether you're diving into icy waters or setting bold resolutions, today's all about daring to be bold. What's the wildest thing you've done to start the year? #PolarBearPlunge #BoldMoves


Month-Long Creative Holidays

Use these graphics and captions any day of the month!

National Soup Month Caption:

Soup: the spoonful of comfort we all need 🥣 January is National Soup Month, and there's no bettery way to cozy up than your favorite recipe. Chicken noodle, tomato basil, broccoli cheddar- or something adventurous- what's your go-to soup to beat the chill? Share your favorites in the comments below! #NationalSoupMonth #CozyLiving


National Hot Tea Month:

We’re serving some piping hot tea… but not the kind you spill. January is National Hot Tea Month, and it’s the perfect excuse to steep your worries away. Whether it’s green, herbal, or chai, a warm cup of tea is always a good idea. What’s your favorite tea to sip on this season? #HotTeaMonth #TeaLoversUnite


National Oatmeal Month:

Breakfast just got a whole lot warmer! 🥄 It’s National Oatmeal Month, and we’re asking the big question: How do you take your oatmeal? Sweet with berries? Savory with eggs? Let us know your ultimate oatmeal combo! Or let us know if you're a firm believer that the texture is all wrong. #OatmealMonth #MorningFuel


National Hobby Month:

New year, new month, new ... hobbies! It's National Hobby Month, and there's no better time to pick up a new skill or rediscover an old passion. Whether it's painting, cooking, or learning an instrument, what's your goal for this year? Drop your hobby ideas in the comments! #HobbyMonth #NewYearNewGoals

National Thank You Month:

Gratitude looks good on everyone! 🌟 January is National Thank You Month, and we’re taking this opportunity to thank YOU, our amazing residents, for making this community such a great place to live. Share a "thank you" to someone who’s made your day brighter! #ThankYouMonth #CommunityLove

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TOURS + SCIENCE FICTION AND PERSONAL TRAINERS AWARENESS DAY
Jan
2
8:00 AM08:00

TOURS + SCIENCE FICTION AND PERSONAL TRAINERS AWARENESS DAY

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Tour Today Caption:

Take the first step to finding your perfect home! 🚪 Schedule a tour today to see why [Community Name] could be the perfect fit for you. From spacious layouts to must-have amenities, we’ve got it all! #PopInForATour #HomeSweetHome

Pro Tip:

Host a New Year’s Open House event to kick off 2025 with a bang! Invite residents, prospects, and even local businesses to celebrate together. Include light refreshments, fun activities like a photo booth with New Year props, and a showcase of community amenities. Collaborate with local businesses to set up booths or donate prizes for a raffle. This is a great way to build relationships, foster community engagement, and give prospects a sneak peek into life at your community.


Science Fiction Day Caption:

Blast off into a world of imagination! Celebrate Science Fiction Day with your favorite intergalactic adventures, futuristic stories, or a movie marathon. What's your favorite sci-fi book, show, or movie? Let us know! #ScienceFictionDay #OutOfThisWorld


Personal Trainers Awareness Day Caption:

Did you know 39% of adults set a fitness goal for their New Year’s resolution? 💪 It’s Personal Trainers Awareness Day, and we’re giving a big shoutout to those who help us crush those goals—whether it’s a trainer at the gym or the motivated version of yourself! Who helps you stay on track? Tag them below! #PersonalTrainerDay #FitnessGoals

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AMENITIES
Jan
3
8:00 AM08:00

AMENITIES

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Amenities Caption:

Start the new year with spaces you’ll love! ✨ Whether it’s [list key amenities like a fitness center, pool, or coworking space], our amenities are here to elevate your lifestyle. Which one would you use the most? #AmenitiesThatMatter #LifeUpgraded

Pro Tip:

Create a mini-Instagram story or reel featuring each amenity, highlighting the benefits. Include testimonials from residents to make it even more engaging.

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NTL TRIVIA DAY
Jan
4
8:00 AM08:00

NTL TRIVIA DAY

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National Trivia Day Caption:

Let's test your knowledge! 🧠 It's National Trivia Day and we have a question for you?

Where was the first apartment community built in the U.S? (Bonus points if you know the year!)

Got a fun fact to share? Drop it below!#TriviaDay #FunFacts

Answer: New York City in 1869. The Stuyvesant Apartments

Pro Tip:

Create a trivia poll in your Instagram stories with multiple-choice answers to make it easy and interactive. Share the correct answer in the next slide with a fun fact, and encourage residents to DM their own trivia ideas for future posts!

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SPECIALS + NATIONAL BIRD DAY
Jan
5
8:00 AM08:00

SPECIALS + NATIONAL BIRD DAY

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January Specials Caption:

January is full of fresh starts and hot deals! 🔥 Don’t miss out on our limited-time move-in specials—your dream apartment could be closer than you think. Call us today for details! 📞[phone number] #SpecialsThatMoveYou

Pro Tip:

Update your voicemail to sound fresh, inviting, and conversational—like you're chatting with a friend! Try something like this: "Hi there! Thanks for calling [Community Name]. You’ve caught us while we’re helping a resident or giving a tour, but we’d love to chat with you! Leave us a message or stop by—we’re here to help with anything you need. Have a great day, and we can’t wait to talk to you soon!" This tone stays friendly and approachable, making it perfect for both prospects and current residents.


National Bird Day Caption:

It’s National Bird Day, a perfect excuse to look up and admire the chirpy, colorful friends in our skies. Pro tip: Look for [local bird species] near the community! What’s the most unique bird you’ve spotted nearby? Share it with us! #BirdDay #NatureLovers

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REFERRALS
Jan
6
8:00 AM08:00

REFERRALS

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Referrals Caption:

We’re better together! 💕 Invite your friends to join the [Community Name] family, and you’ll both enjoy perks. Because neighbors make the best friends, don’t they? #ReferAFriend #CommunityPerks

Pro Tip:

Host a referral event, such as a coffee meet-up, where residents can bring friends interested in leasing. Sweeten the deal by providing referral flyers with the incentive details.

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EVENTS
Jan
7
8:00 AM08:00

EVENTS

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Events Caption:

We’re starting the year off strong! 💪 Here’s a sneak peek at what’s coming up at [Community Name]: [Insert event list here, such as yoga nights, trivia parties, and more!]. Let’s make this a year to remember! 🎉 #CommunityEvents #StartStrong

Pro Tip:

Attendance slugglish? Include a fun incentive for early sign-ups, such as a raffle entry or priority seating, to encourage participation. This creates buzz and builds excitement while making it easy for residents to join in!

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UNIT FEATURES
Jan
8
8:00 AM08:00

UNIT FEATURES

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Unit Features Caption:

Apartment balcony = tiny oasis. 🌿 Add fairy lights, cozy seating, and a plant or two, and it’s the perfect escape. How do you style yours?

Pro Tip:

Start the year fresh with a “New Year, New Balcony” challenge! Encourage residents to share their January balcony refreshes, featuring cozy winter setups or goals for the year. Highlight submissions on social media and show off how your community’s balconies are the perfect blank canvas for any season.

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NEIGHBORHOOD
Jan
9
8:00 AM08:00

NEIGHBORHOOD

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Neighborhood Caption:

Explore all the charm right outside your door! 🏙️ From [specific local highlight: nearby parks, restaurants, or shopping] to easy commutes, [Community Name] puts you at the center of it all. What’s your favorite neighborhood spot? #NeighborhoodVibes #CityLife

Pro Tip:

Host a virtual "Discover Your Neighborhood" event! Create a short video or interactive map showcasing nearby hotspots like parks, coffee shops, and restaurants. Include fun facts, resident testimonials about their favorite spots, and even exclusive deals or partnerships with local businesses. Share it via email, your community portal, or social media so new residents can explore from the comfort of their home!

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NATIONAL HOUSEPLANT APPRECIATION DAY
Jan
10
8:00 AM08:00

NATIONAL HOUSEPLANT APPRECIATION DAY

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National Houseplant Appreciation Day Caption:

Not all of us have a green thumb but we can still love a good plant tip! National Houseplant Appreciation Day is here, so let’s help our leafy friends thrive. 🌱

Pro tip: Rotate plants weekly for even sunlight and wipe those leaves clean.

What's your favorite houseplant? Share it in the comments! #HouseplantDay #GreenThumbGoals

Pro Tip:

Host a mini plant-swap event in the clubhouse where residents can exchange plants and tips. Share photos of the event online to drive engagement.

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WELCOME NEW RESIDENTS
Jan
11
8:00 AM08:00

WELCOME NEW RESIDENTS

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Welcome New Residents Caption:

Welcome to the [Community Name] family! 🎉 We’re so excited to have you here and can’t wait for you to settle into your new home. Need anything? Our team is here to help. Contacting us is simple. [share the details] 🏡 #WelcomeHome #CommunityFamily

Pro Tip:

Deliver a welcome bag to new residents on move-in day with snacks, a map of the community, and a handwritten note from the team.

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UNIT FEATURES
Jan
12
8:00 AM08:00

UNIT FEATURES

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Unit Features Caption:

Start your day in style with [specific feature like walk-in closets, upgraded kitchens, or stunning views]. 🌅 It’s the little things that make your home give off those glimmers of happiness. What’s your favorite feature in your apartment? #LoveWhereYouLive #ModernLiving

Pro Tip:

Create a photo challenge encouraging residents to share their favorite apartment feature with a hashtag. Offer a small prize for the best photo!

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CLEAN OFF YOUR DESK DAY + NTL RUBBER DUCKY DAY
Jan
13
8:00 AM08:00

CLEAN OFF YOUR DESK DAY + NTL RUBBER DUCKY DAY

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Clean Off Your Desk Day Caption:

A clean desk = a clear mind! Start the year fresh by decluttering your workspace.

Pro Tip: Keep only the essentials and add a small plant for a boost of energy.

What's your go-to organization hack? Let us know! #CleanDeskDay #OrganizedLiving

Pro Tip:

Turn "A clean desk = a clear mind!" into an engaging Instagram story challenge. Create a fun before-and-after series where residents share their decluttered desk transformations. Include a branded hashtag like #ClearDeskChallenge and offer a small prize for the most creative setup. Encourage participation by sharing your own team’s decluttering stories to kick things off!


National Rubber Ducky Day Caption:

From bath toys to car toppers, rubber duckies have come a long way! 🦆 It’s National Rubber Ducky Day!

Fun fact: Rubber ducks became a bath-time favorite back in the 1940s and have floated their way into our hearts ever since. Got a quirky rubber duck story or collection? Share it with us! #RubberDuckyDay #QuackQuack

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NTL DRESS UP YOUR PET DAY
Jan
14
8:00 AM08:00

NTL DRESS UP YOUR PET DAY

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National Dress Up Your Pet Day Caption:

Paws up for fashion! 🐾👗 It’s National Dress Up Your Pet Day, and we want to see your furry friends rocking their cutest outfits. Tag us in your dressed-up pets pictures.

Pro Tip:

Use National Dress Up Your Pet Day to highlight your community’s pet-friendly amenities. Share a reel or story featuring pets in their adorable outfits exploring your dog park, lounging in pet-friendly areas, or enjoying the pet wash station. Add a caption like, “At [Community Name], our furry residents live in style every day! 🐾 Interested in joining the pack? Schedule a tour today!” This showcases your pet-friendly vibe while engaging both residents and prospects.

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REMINDERS + HAT AND BAGEL DAY
Jan
15
8:00 AM08:00

REMINDERS + HAT AND BAGEL DAY

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Reminders Caption:

Just some quick reminders for our lovely residents:

- [Insert reminder, e.g., “Maintenance requests can be submitted online.”]

- [Insert another reminder, e.g., “Community event this Friday!”]

As always, let us know if you need anything. We’re here to help! 😊 #ResidentReminders #CommunityCare

Pro Tip:

Use a QR code on physical flyers or emails for quick access to submit maintenance requests or RSVP to events.


National Hat Day Caption:

Hat’s off to National Hat Day! 🎩 Whether it’s a beanie, a cowboy hat, or a fedora, today is all about rocking your favorite headwear. Snap a pic of your go-to hat and tag us! #NationalHatDay #HatStyle


National Bagel Day Caption:

Bagels make the world go around! 🥯 National Bagel Day calls for cream cheese, lox, or a sprinkle of everything seasoning. What’s your favorite bagel topping? Drop your ultimate bagel combo below! #BagelDay #BreakfastGoals

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TESTIMONIAL THURSDAY
Jan
16
8:00 AM08:00

TESTIMONIAL THURSDAY

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Testimonial Thursday Caption:

“[Testimonial]”

Your words mean the world to us! Thank you for sharing what makes [Community Name] feel like home. What’s your favorite part about living here? Let us know in the comments! #TestimonialThursday #CommunityLove

Pro Tip:

Bring testimonials to life by turning them into eye-catching social media graphics or short videos. For graphics, pair the testimonial with a photo of the resident (with permission) or a favorite community spot. For videos, record a quick "thank you" message from your team reading the testimonial or have the resident share their story directly. Post them with a call-to-action like, “Want to share your story? Leave us a review—we’d love to feature you!” This approach feels personal, engaging, and shareable.

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FAQ FRIDAY
Jan
17
8:00 AM08:00
FAQ

FAQ FRIDAY

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FAQ Friday Caption:

Got questions? We’ve got answers! 💡 One of our most common questions is: [FAQ about leasing, maintenance, or amenities]. Have another question? Drop it in the comments or give us a call! 📲 #FAQ #We’veGotYou

Pro Tip:

Create a highlight on Instagram titled “FAQs” to address common resident questions and promote transparency.

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NTL THESAURUS DAY
Jan
18
8:00 AM08:00

NTL THESAURUS DAY

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National Thesaurus Day Caption:

Wrong synonyms only—let’s get ridiculous! 🤪 It’s National Thesaurus Day, and we’re celebrating with a twist. Forget the right synonyms—let’s hear your most hilariously wrong ones! For example: “fast” = “snail” or “sunshine” = “spicy rain.” 🌞🌧️ Share your best (or worst) wrong synonym in the comments! #ThesaurusDay #WordPlay #SynonymFails

Pro Tip:

Turn this into a fun team-building event by challenging your office staff to share their funniest synonym fails and post them on social media.

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NTL POPCORN DAY
Jan
19
8:00 AM08:00

NTL POPCORN DAY

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National Popcorn Day Caption:

It’s National Popcorn Day, and we’re serving up something even better than your favorite flavor—tours that’ll leave you craving more! Stop by today, grab a snack, and discover why [Community Name] is the perfect place to call home. Let’s make your next move pop!

Pro Tip:

Enhance the experience by setting up a popcorn station in the office with fun toppings like caramel drizzle, cheese powder, and chocolate sprinkles for visitors to customize their snacks. Hand out popcorn bags with a Sprout popcorn design that says, “Thanks for popping by! Let’s make your move to [Community Name] a delicious one!” This creates a memorable and shareable moment for prospects.

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MLK DAY + CHEESE LOVERS DAY
Jan
20
8:00 AM08:00

MLK DAY + CHEESE LOVERS DAY

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Martin Luther King Jr. Day Caption:

‘The time is always right to do what is right.’- Martin Luther King Jr.

In observance of MLK Day, our office will be [open/closed]. We hope everyone has a beautiful day full of quiet reflections. #MLKDay

Pro Tip:

Share volunteer opportunities in the area and encourage community involvement.


Cheese Lovers Day Caption:

We’re not cheesin’ around—today’s all about cheese! 🧀 From Gouda to cheddar, National Cheese Lovers Day celebrates all things melty and delicious. What’s your favorite cheesy dish? Share it with us! #CheeseLoversDay #SayCheese

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SQUIRREL APPRECIATION DAY + INTL SWEATPANTS DAY
Jan
21
8:00 AM08:00

SQUIRREL APPRECIATION DAY + INTL SWEATPANTS DAY

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Squirrel Appreciation Day Caption:

We’re nuts about you! 🐿️ You’ve got us feeling all squirrely, and we’d love to keep you as part of our community. Stay another year and renew your lease—it just wouldn’t be the same without you! Ready to secure your spot? Reach out to renew today! #SquirrelAppreciationDay #NutsAboutYou #RenewWithUs

Pro Tip:

Deliver a "We’re Nuts About You!" renewal package directly to each renewal's door. Include a small box of gourmet nuts or nut-free treats, along with a personalized note encouraging renewal. Pair this with your Sprout flyer to provide residents with all the details about the benefits of staying with your community. This thoughtful gesture makes residents feel appreciated and informed, making it easier for them to decide to renew! 🐿️


International Sweatpants Day Caption:

Ready to kick back in ultimate comfort? t’s International Sweatpants Day—a day to embrace stretchy waistbands, cozy vibes, and all things comfy. Whether lounging at home or running errands, sweatpants are the MVP. How do you rock your cozy look? Tell us below! #SweatpantsDay #CozyStyle

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FROM THE CAMERA ROLL
Jan
22
8:00 AM08:00

FROM THE CAMERA ROLL

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#FromTheCameraRoll Caption:

#FromTheCameraRoll: Life at [Community Name] recently. 🏡 Whether it’s enjoying our cozy units, having fun at events, or strolling through the grounds and meeting furry friends, there’s always something to love about home. 🐾 Share your favorite moments with us! #TheCameraRoll #LifeAtHome

Pro Tip:

Add a pop-culture twist to your carousel by matching each slide with a fun, relatable reference. For example:

Cover Slide: “POV: You live at [Community Name] and it’s giving ✨main character energy✨.”

Slide 1 (cozy units): Overlay text: “Serving serious ‘Hygge vibes’ 🕯️💭” with a cozy interior shot.

Slide 2 (community events): Overlay text: “Straight out of a Bridgerton garden party 🌸🎻” with a shot from a community gathering.

Slide 3 (strolling the grounds): Overlay text: “Golden hour glow, just like your IG feed deserves 🌅📸” with a photo of scenic outdoor spaces.

Slide 4 (pets): Overlay text: “Our furry residents = the Taylor Swift ‘All Too Well’ short film stars 🎥🐾” with cute pet shots.

Final Slide: Overlay text: “Your main character moment awaits—tag us in your best scenes! 🎬✨” This approach adds a trendy, cultural flair while showcasing your community as both stylish and relatable.

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NTL PIE DAY + NTL HANDWRITING DAY
Jan
23
8:00 AM08:00

NTL PIE DAY + NTL HANDWRITING DAY

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National Pie Day Caption:

Come grab your slice of the pie at [Community Name]! 🥧 It’s National Pie Day, and our specials are as sweet as your favorite dessert. Don’t miss the chance to explore what makes our community a perfect fit for you. Visit us today to learn about our current specials—don’t let your slice slip away! #PieDay #SweetSpecials

Pro Tip:

Collaborate with a local bakery to offer free pie samples during tours. It’s a great way to showcase local partnerships and delight prospects.


National Handwriting Day Caption:

Let’s take a break from keyboards and go old school! ✍️ National Handwriting Day celebrates the art of penmanship. Write a letter, doodle in your journal, or leave a handwritten note for someone you care about today. What’s the last thing you wrote by hand? Share it with us! #HandwritingDay #PenAndPaper

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NATIONAL COMPLIMENT DAY
Jan
24
8:00 AM08:00

NATIONAL COMPLIMENT DAY

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National Compliment Day Caption:

Kindness is contagious! 🌟 It’s National Compliment Day, and we’re challenging you to spread the positivity. A few kind words can make someone’s day so much brighter. Tag someone in the comments and give them a compliment they’ll love! #ComplimentDay #SpreadKindness

Pro Tip:

Start a "Wall of Kindness" in the clubhouse where residents can write compliments or uplifting messages to their neighbors.

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OPPOSITE DAY
Jan
25
8:00 AM08:00

OPPOSITE DAY

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Opposite Day Caption:

Yes means no and no means yes… maybe? 🤔 It’s Opposite Day, and we’re flipping everything upside down! What’s the weirdest way you’d celebrate today? Share your most opposite-inspired idea below! #OppositeDay #ThinkingBackwards

Pro Tip:

Celebrate Opposite Day by flipping your usual approach! Post a story or reel showcasing “what life isn’t like at your community with funny contrasts (e.g., a messy kitchen vs. your sleek units, a crowded gym vs. your spacious fitness center). End with a lighthearted caption like, “Opposites might attract, but let’s keep it real—life’s better here. 😉” This playful twist makes your community stand out while keeping it memorable.

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REFFERALS
Jan
26
8:00 AM08:00

REFFERALS

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Referrals Caption:

Spread the word and share the love! ❤️ For every friend you refer to [Community Name], you’ll earn [referral incentive]. Because everything’s better with great neighbors! 🏘️ #ReferAFriend #CommunityFamily

Pro Tip:

Host a “Referral Challenge” with a limited-time incentive to drive engagement. For example, offer an exclusive prize (like a gift card or rent credit) to the resident with the most referrals within a set timeframe. Promote the challenge with a fun video featuring your team or current residents sharing why they love your community and encouraging their friends to join. Bonus: Share progress updates on social media to keep the excitement high and remind residents to participate!

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COMMUNITY MANAGER APPRECIATION DAY + NTL CHOCOLATE CAKE DAY
Jan
27
8:00 AM08:00

COMMUNITY MANAGER APPRECIATION DAY + NTL CHOCOLATE CAKE DAY

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Community Manager Appreciation Day Caption:

Meet the heartbeat of our community! 💕 It’s Community Manager Appreciation Day, and we’re spotlighting [Manager Name]!

[He/she] been here for [x] months/years.

[He/she] favorite part about working at [Community Name] is [x].

Did you know they [fun fact]?

Share your thanks or favorite memory with them below! #CommunityManagerDay #WeLoveOurTeam

Pro Tip:

Decorate the office with posters and balloons celebrating your community manager. Take pictures and share on social media.


National Chocolate Cake Day Caption:

Who’s ready to bake up some happiness? 🍫🎂 It’s National Chocolate Cake Day, and we’re sharing a simple, irresistible recipe you can try at home:

Ingredients:

1 3/4 cups flour

3/4 cup cocoa powder

1 1/2 tsp baking powder

2 cups sugar

1 cup milk

2 eggs

1/2 cup vegetable oil

1 tsp vanilla extract

Instructions:

Preheat oven to 350°F and grease your pan.

Mix dry ingredients in one bowl, wet ingredients in another, and then combine.

Pour into the pan and bake for 30-35 minutes.

Cool, frost, and enjoy!

What’s your favorite chocolate cake topping? Share your go-to recipe below! #ChocolateCakeDay #SweetTooth

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SPECIALS
Jan
28
8:00 AM08:00

SPECIALS

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Specials Caption:

PSA: Your dream apartment just slid into your feed. 💫

Imagine waking up in a space that’s totally you—spacious, stylish, and filled with all the good vibes. ✨ [Community Name] is serving serious home goals, and trust us, you don’t want to miss out. Slide into our DMs or schedule a tour now to see what everyone’s raving about. Your best life starts here.

Pro Tip:

Create an IG story series showing off your community’s top features. Start with a video walkthrough of a unit, then showcase key amenities like the pool or fitness center. Add trendy captions like “Could this be your next home? 😍” and use poll stickers like “Dream apartment vibes? Yes/Definitely!” End the story with a static slide featuring a link sticker to schedule a tour, paired with the text: “Ready to see it IRL? Tap below!” This keeps the interaction fun and seamless!

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RENEW + PUZZLE DAY
Jan
29
8:00 AM08:00

RENEW + PUZZLE DAY

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Renew Caption:

Home is where the heart is—and we’re all heart at [Community Name]! ❤️ From [highlight something special: “cozy spaces” or “friendly neighbors”] to [add unique community perks], we’re here to make every day feel like home sweet home. Ready to stay another year? Let’s make it official! 🏡 #HomeSweetHome #StayWithUs

Pro Tip:

Create a loyalty reward system for long-term residents, such as small tokens of appreciation or exclusive perks for renewals. Share about these regularly on social, on your portal and in your newsletter. Keep this top of the mind!


Puzzle Day Caption:

Let’s piece it all together! 🧩 National Puzzle Day is here to challenge your mind and have some fun. From crosswords to jigsaws, there’s a puzzle for everyone! What’s your favorite kind of puzzle? Share below! #PuzzleDay #BrainTeasers

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NTL CROISSANT DAY
Jan
30
8:00 AM08:00

NTL CROISSANT DAY

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National Croissant Day Caption:

From cozy mornings in your beautiful kitchen to a quick stroll to [Local Bakery Name] for the best croissants in town, life at [Community Name] blends comfort and convenience. ✨ Whether it’s indulging in flaky pastries or enjoying your favorite cup of coffee at home, mornings here just feel right. Have you tried [Local Bakery Name] yet?

Pro Tip:

Partner with a local bakery to offer residents a special discount or a free croissant voucher as part of a "Welcome to the Neighborhood" package. Highlight this perk in your tours or social posts to show how living at your community connects residents to the best local spots!


Alternative National Croissant Day Caption:

Golden, flaky goodness is calling! 🥐 It’s National Croissant Day, so let’s talk fillings! Sweet jams, savory meats, or creamy cheeses—what’s your croissant of choice? Share how you stuff your croissant in the comments! #CroissantDay #FlakyPerfection

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NATIONAL FUN AT WORK DAY
Jan
31
8:00 AM08:00

NATIONAL FUN AT WORK DAY

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National Fun at Work Day Caption:

It’s Friday, and we’re here for the good vibes! 🎉 National Fun at Work Day lands on the best workday of the week. Whether it’s a killer playlist, hilarious jokes, or snacks stashed in your drawer, we want to know how you keep the fun going. Share your workday pick-me-ups below! #FunAtWorkDay #OfficeVibes

Pro Tip:

Post behind-the-scenes photos of your team enjoying Fun at Work Day, and encourage residents to share how they bring fun to their workspaces too.

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PETS + NTL CANDY CANE DAY
Dec
26
8:00 AM08:00

PETS + NTL CANDY CANE DAY

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Pet-Friendly Caption:

🐾 Pets are more than just animals; they’re family! At [community name], we celebrate our pet residents with [insert customizable pet amenities, like 'an on-site dog park, grooming stations, and special pet events']. Bring your furry friend along and experience a community that’s designed for all members of your family. #PetsOf[CommunityName] #FurryFamily

Pro Tip:

Show off your pet-friendly vibe by creating pet-focused spaces with fun, visual touches. Consider adding “pet welcome stations” in the lobby with treats and water bowls or setting up photo ops with cute backdrops where residents can snap pictures of their pets.


National Candy Cane Caption:

It's National Candy Cane Day! How do you enjoy your candy canes—straight from the wrapper or crushed as a topping on seasonal treats? Share your favorite way to indulge in this peppermint delight or show us your candy cane inspired decorations! #NationalCandyCaneDay #SweetTreats

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CHRISTMAS DAY CLOSURE
Dec
25
8:00 AM08:00

CHRISTMAS DAY CLOSURE

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Christmas Day Closure Notice Caption:

🌟✨ We hope your day is filled with joy, love, and laughter. Please note that our offices are closed today but will reopen tomorrow. We look forward to welcoming you back soon! Enjoy your day! 🌟

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CHRISTMAS EVE + EGG NOG DAY
Dec
24
8:00 AM08:00

CHRISTMAS EVE + EGG NOG DAY

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Christmas Eve Caption:

As we close for the evening, we hope everyone has a great night. Please note, [community name] will be closed tomorrow, but we look forward to seeing you when we reopen. Enjoy your evening! 🌒 #GoodNight #CommunityNotice

Pro Tip:

Share holiday hours reminders across multiple channels—post them on social media, send a quick email, and display flyers in common areas. Customize your Sprout Marketing resources. Bonus: Include reminders about how to submit emergency maintenance requests during closures to ensure residents feel supported even when the office is closed.


Egg Nog Caption:

Are you team egg nog or not? Today is National Egg Nog Day, and there’s no better time to enjoy this creamy holiday classic. Pour yourself a glass and tell us if you spice it up with a sprinkle of cinnamon or keep it traditional. Cheers to festive sips! #NationalEggNogDay #HolidayCheers

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BUSINESS CROSS-PROMOTION
Dec
23
8:00 AM08:00

BUSINESS CROSS-PROMOTION

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Business Cross-Promotion Caption:

🛍️🎁 Discover the hidden gems in our neighborhood at [Business Name], @[businesshandle] where you can find everything from [insert customizable product types, like 'artisanal crafts to gourmet foods']. As a resident of [community name], don’t forget to mention us for a [insert customizable offer, like 'special discount'] on your purchase! Perfect for treating yourself or finding that special gift. #ShopAt[BusinessName] #ExclusiveDeals


Alternative Buisness Cross-Promotion Caption:

🛍️🎁 Explore the hidden gems in our neighborhood and discover unique finds ranging from [insert customizable product types, like 'artisanal crafts to gourmet foods']. Check out the diverse offerings at local spots to treat yourself or find that perfect gift. Dive into the local scene and see what treasures you can uncover! #ShopLocal #NeighborhoodGems

Pro Tip:

Save posts like these to a Stories Highlight labeled “Local Perks” or “Shop Local.” This keeps residents informed and makes it easy for newcomers to discover nearby gems and exclusive offers at any time.

Bonus: Regularly update the highlight with fresh businesses or limited-time deals, and tag the businesses in your stories to foster partnerships and expand your audience reach!

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COOKIE EXCHANGE DAY
Dec
22
8:00 AM08:00

COOKIE EXCHANGE DAY

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Cookie Exchange Day Caption:

🍪🎉 Happy Cookie Exchange Day! Today, we’re excited to share our favorite cookie recipe:

Classic Chocolate Chip Cookies

1 cup unsalted butter, softened

1 cup white sugar

1 cup packed brown sugar

2 large eggs

2 teaspoons vanilla extract

3 cups all-purpose flour

1 teaspoon baking soda

2 teaspoons hot water

1/2 teaspoon salt

2 cups semisweet chocolate chips

Mix, bake at 350°F for about 10 minutes, and enjoy those gooey delights!

We’d love to see your cookie creations and hear about your go-to recipes. Share them in the comments or tag us in your baking photos. Maybe we can start some cookie exchanging around the community! 📸🍪 #CookieExchangeDay #BakeAndShare


Alternative Cookie Exchange Day Caption:

🍪✨ It’s Cookie Swap Time at [Community Name]! Nothing brings neighbors together like homemade treats. Whip up your favorite cookie recipe and join us for a fun-filled Cookie Exchange event. Bring a batch to share and swap with others—because what’s better than leaving with a plate full of new goodies? 🍫❤️ Don’t have time to bake? No worries, you can still join us for the fun (and snacks)! We can’t wait to see—and taste—what you bring. Share photos of your creations and tag us!

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FIRST DAY OF WINTER + CROSSWORD DAY
Dec
21
8:00 AM08:00

FIRST DAY OF WINTER + CROSSWORD DAY

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First Day of Winter

First Day of Winter Caption:

Today is the official start of winter! 🌨️❄️ As we welcome the season of frosty mornings and cozy evenings, tell us what you love most about winter at [community name]. Whether it’s the quiet snowfalls or the vibrant holiday lights, share your favorite winter moments with us! #WinterWonderland #FirstDayOfWinter

Pro Tip:

It's always great to keep your residents in the know when it comes to your team, but who says it can't be Use this opportunity to share helpful winter reminders through social posts, emails, or flyers. Include tips like keeping faucets dripping to prevent freezing pipes, parking lot snow removal plans, or how to submit maintenance requests for heating issues.


Crossword Puzzle Day

Crossword Puzzle Day Caption:

This cozy Saturday marks not only the First Day of Winter but also Crossword Puzzle Day! ❄️✏️ Are you spending the day curled up with a challenging crossword or do you prefer the swift satisfaction of a word search? Let us know your puzzle preference and how you're enjoying the winter kickoff! 🌨️📖 #CrosswordPuzzleDay #FirstDayOfWinter

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UGLY SWEATER DAY + SANGRIA DAY
Dec
20
8:00 AM08:00

UGLY SWEATER DAY + SANGRIA DAY

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Ugly Sweater Day

Ugly Sweater Day Caption:

Coming to you live with this month's Meet the Team #UglySweaterEdition for Ugly Sweater Day! Our staff are decked out in their holiday 'worst,' and we need your help to pick the winner.

Slide [x] features [Employee Name], [Role]

Slide [x] features [Employee Name], [Role]

Slide [x] features [Employee Name], [Role]

Slide [x] features [Employee Name], [Role]

Vote using the poll in the comments. May the funniest sweater win! #TeamUglySweater #HolidayCheer

Pro Tip:

It's always great to keep your residents in the know when it comes to your team, but who says it can't be fun? Incorporating a fun theme like Ugly Sweater Day into your "Meet the Team" posts is a fantastic way to engage your community and give a personal touch to your apartment complex's social media presence. Not only does it help residents recognize and feel more connected to your staff, but it also adds a lighthearted and enjoyable element to your interactions.

1. Plan Ahead: Coordinate with your team to choose a day when everyone will wear their ugly sweaters.

2. Use Dynamic Media: While static posts are great, consider creating an Instagram Reel or a series of Stories featuring each staff member.

3. Interactive Voting: Utilize Instagram's polling feature in Stories or encourage comments in a post to let residents vote for their favorite sweater.


Alternative Caption:

It’s Ugly Sweater Day! 🎄🧥 Show us your most outrageous holiday sweaters. Post your pics in the comments or tag us in your stories. Let's see who’s got the boldest, brightest, and most bizarre sweater out there! #UglySweaterDay #FestiveFashion


Sangria Day

Sangria Day Caption:

Raise a glass to National Sangria Day! 🍷🎉 Whether you prefer a classic red or a sparkling white, today is the perfect day to enjoy this fruity concoction. Share your favorite Sangria recipe or snap a picture of your celebratory drink and tell us how you’re enjoying this festive treat. Cheers to good flavors and great times! 🍹 #SangriaDay #Cheers

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RESIDENT PERKS
Dec
19
8:00 AM08:00

RESIDENT PERKS

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Caption:

🎁✨ Discover the perks of being a resident at [community name]! From [insert customizable perks, like 'exclusive discounts at local businesses to priority access to community events'], living here means getting the best out of everything. Check out all the perks available to you and take your living experience to the next level! #ResidentPerks #LiveBetter

Pro Tip:

Maximize engagement by creating highlighted social stories or a carousel post showcasing specific resident perks, one by one. Include clear visuals and short descriptions for each perk, along with how residents can access them.

Bonus: Collaborate with local businesses offering discounts to co-promote on social media. Tagging them builds partnerships and expands your reach, bringing even more visibility to your community’s perks!

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SPECIALS
Dec
18
8:00 AM08:00

SPECIALS

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Specials Caption:

💥💰 Ready for a fantastic deal that just can't be missed? For this month only, take advantage of our exclusive move-in specials like [insert special offer details]. Join [community name] and start your new chapter where comfort meets value. Call us today at [phone number] or visit our website at [website] to learn more about the savings waiting for you! 🌟🚪 #MoveInDeals #Discover[CommunityName]

Pro Tip:

Leverage Sprout’s outreach templates and event planning tools to build connections within the local area! Create eye-catching flyers and outreach kits featuring your specials and distribute them to nearby businesses, like coffee shops, gyms, and pet stores.

Use Sprout’s event resources to host a pop-up event or giveaway at a local spot—offering small prizes or community swag in exchange for scheduling a tour. Pair it with a social media campaign, encouraging residents to tag friends who might be interested. The personal touch helps drive interest and boosts visibility both online and offline!

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TESTIMONAL TUESDAY
Dec
17
8:00 AM08:00

TESTIMONAL TUESDAY

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Testimonial Caption:

🌟🎶 While everyone's singing their favorite carols, here's the tune our residents can't stop humming!

[testiomonial here]

Caught the festive spirit yet? Come and see why everyone's singing about [community name]. Visit us and join in the chorus. 🎤#ResidentSatisfaction #RealStories[CommunityName]

Testimonials Pro Tip:

Create video testimonials or short-form reels featuring residents sharing their favorite part of living in the community. Authentic stories resonate more and build trust with prospects.

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REFERRALS
Dec
16
8:00 AM08:00

REFERRALS

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REFERRALS caption:

'Tis the season for giving, and what better gift than a fantastic new home? Refer a friend to [community name] this December and enjoy [insert referral bonus details, like 'a month free or a gift card']. 👫🎁 🌟 Tag a friend below who you think would love to make [community name] their new home! #ReferAFriend #SeasonOfGiving

pro tip:

Maximize referrals by sharing resident stories or testimonials! Feature a happy resident who referred a friend, showing how both benefited from the referral bonus. Pair it with a friendly reminder: “It’s a win-win—your friend gets a great place to live, and you score [referral bonus]. 🎁 Bonus tip: Create a referral leaderboard for the month to spark friendly competition among residents and highlight top referrers!

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TOUR TODAY
Dec
15
8:00 AM08:00

TOUR TODAY

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TOUR TODAY caption:

👀✨ Ready to see what [community name] has to offer? We’re excited to give you a personalized tour of our community, where you can explore a variety of [insert customizable features, like 'floor plans, amenities, and green spaces']. Discover the perfect balance of comfort and style that makes our residents love calling this place home. Go to [website] to schedule your tour or feel free to stop in at your convenience. We can’t wait to meet you and show you around! 🏠🔍 #Tour[CommunityName] #SeeWhatWeOffer

pro tip:

Encourage more engagement by turning this post into an interactive story or poll! Ask residents to vote on their favorite cozy drink—“Tea or Hot Chocolate?”—or create a “This or That” series with options like “Reading Nook vs. Balcony Views.”

Interactive content increases participation, keeps residents engaged, and fosters community connections. Plus, it gives you insight into what residents love most!

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DECEMBER FUN + NTL FREE SHIPPING DAY
Dec
14
8:00 AM08:00

DECEMBER FUN + NTL FREE SHIPPING DAY

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DECEMBER FUN caption:

🌨️❄️ Decembering in progress at [Community Name]! Wrap up in a fluffy blanket, enjoy a steaming mug of tea from your apartment's cozy corner, and dive into a good book.

What’s your go-to winter read or favorite cozy drink? 📚☕️ Drop it in the comments—we're always looking for new favorites to try! Let’s swap some seasonal inspo and make this the coziest winter yet. ❄️

#Decembering #ApartmentLiving #CozyVibes


NTL FREE SHIPPING DAY caption:

On the hunt for last-minute holiday deals? Don’t forget—it’s National Free Shipping Day! 📦🎁 Take advantage of the savings and make sure to have your parcels sent our way. Remember, we’ll hold onto your packages for you, but please pick them up within [number of days] so we can keep our package area clear for everyone. Happy shopping! 🛍️ #NationalFreeShippingDay #HolidayDeals

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NTL COCOA DAY
Dec
13
8:00 AM08:00

NTL COCOA DAY

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ntl cocoa DAY caption:

As the chill sets in, there's truly no better companion than a mug of hot cocoa. Today, on National Cocoa Day, we're celebrating this beloved winter warmer. ☕🍫 How do you take your cocoa? Overflowing with marshmallows, sprinkled with cinnamon, or perhaps a swirl of whipped cream? Snap a photo of your cocoa creation and share it with us! Let’s see who has the coziest cup! 🌨️🧣 #NationalCocoaDay #CocoaComfort


Alternative ntl cocoa DAY caption:

☕🍫 It’s National Cocoa Day and we’re celebrating with a Hot Cocoa Bar in the [community center/other location] from [time]! Customize your cocoa with toppings like marshmallows, cinnamon, and chocolate shavings. Drop by, craft your perfect cup, and enjoy the warmth with neighbors! #CocoaDayCelebration #CommunityWarmth

pro tip:

Turn National Cocoa Day into more than a fun engaging caption, host a delightful and simple event—a Hot Cocoa Bar! Set up the bar in a common area like the community center, and stock it with various toppings such as marshmallows, whipped cream, cinnamon, and chocolate shavings. Promote the event on social media, encouraging residents to come by at a specified time to enjoy a custom cup of hot cocoa. This is a great way to foster community connections and offer residents a warm, comforting treat. Share photos from the event to showcase community engagement and the festive atmosphere!

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GINGERBREAD HOUSE DAY
Dec
12
8:00 AM08:00

GINGERBREAD HOUSE DAY

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GINGERBREAD HOUSE DAY caption:

'Tis the season for gingerbread houses! 🎄🏠 Today is Gingerbread House Day, and we want to see your architectural confections. From candy canes to icing snow, show us how you've turned gingerbread into art. Post your masterpieces below and let's spread some holiday cheer! 🍬 #GingerbreadHouseDay #SweetStructures


Alternative GINGERBREAD HOUSE DAY caption:

Ready to show off your gingerbread house skills? 🎄🏠 Enter our Gingerbread House Competition this Gingerbread House Day! Create your ginger confection, snap a pic, and tag us @[community handle]. We’ll be opening up a vote on [platform] for the community to decide the winner. The top creation will receive [prize]! Get your icing and gumdrops ready—it’s time to build! 🍭 #GingerbreadContest #HolidayCrafting

pro tip:

Enhance Gingerbread House Day by turning it into a community competition! Whether virtual or in-person, promote the event on social media, encouraging residents to create and share their gingerbread masterpieces using your community handle. Set up voting via social media polls to increase engagement, and offer enticing prizes for the winners. This fun competition not only boosts community spirit but also provides great content for your social channels.

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AMENITIES
Dec
11
8:00 AM08:00

AMENITIES

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AMENITIES caption:

Transform your downtime into “me time” with our [highlighted amenity, e.g., 'Jacuzzi Spa—warm up and chilll out after a long day or enjoy winter’s magic']. At [community name], our amenities give your lifestyle the ultimate glow-up.

🌟 Ready to experience it yourself? Schedule a tour today at [insert website or phone number] and see how we make relaxation part of your every day.#Discover[NeighborhoodName] #LifeAt[CommunityHandle] #Explore[CityName] #LoveWhereYouLive #YourBestLifeIn[CityName]

pro tip:

Turn this post into a carousel! Showcase different angles of the amenity—like sunlit mornings by the pool, residents relaxing, or fun weekend vibes. Add the final slide with a clear call-to-action: “Ready to see it in person? Schedule a tour today!”This visual storytelling boosts engagement and makes it easy for prospects to picture themselves enjoying the space.

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NEIGHBORHOOD
Dec
10
8:00 AM08:00

NEIGHBORHOOD

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NEIGHBORHOOD caption:

Just steps from [community name], discover [highlighted attraction], a local gem that makes life here extra special. 🌳🚶‍♂️

Whether it’s a morning stroll, weekend adventure, or a place to unwind, this neighborhood favorite adds something truly unique to your everyday. Come see why our residents love calling this place home! #Explore[NeighborhoodName] #VibrantLiving

pro tip:

🎥 Turn this post into a short video tour! Start with a walk from your community to the highlighted attraction, giving viewers a feel for the journey. Capture some key moments like scenic spots or hidden gems along the way.

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RENEW TODAY + LLAMA DAY
Dec
9
8:00 AM08:00

RENEW TODAY + LLAMA DAY

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RENEW TODAY + LLAMA DAY caption:

Thinking about renewing your lease? No prob-llama!' 🦙🏡 Renew today to continue enjoying all the perks, fun events, and amazing community vibes you love. Still on the fence? Swing by the office—we’d love to chat about how we can make your next year even better!

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EVENTS + NTL BROWNIE DAY
Dec
8
8:00 AM08:00

EVENTS + NTL BROWNIE DAY

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EVENTS caption:

🌟🗓️ Sunday scaries? Not here! There's so much happening at [community name] this week—like [e.g., 'Monday Movie Night, Wednesday Wellness, and Friday Happy Hour'].

Check out our event calendar and join the fun! 🎉 #ThisWeekAndBeyond #CommunityEvents

pro tip:

Turn this into a carousel post! Highlight each event with a slide—use engaging graphics, event details, and reminders to RSVP. It’s the perfect way to keep residents excited and informed!


NTL BROWNIE DAY caption:

'Feeling downie? Eat a brownie!' 🍫😊 —a motto we live by here at [community name] and we swear it works every time, especially on National Brownie Day! How do you like your brownies? Are you all about gooey, extra chocolatey goodness, or do you prefer them with nuts, topped with a dollop of whipped cream, ice cream, or drizzled with caramel? Dive into your brownie preferences in the comments—maybe you'll inspire our next community dessert gathering! 🍰🥄 #NationalBrownieDay #BrownieBliss

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REFERRALS + COTTON CANDY DAY
Dec
7
8:00 AM08:00

REFERRALS + COTTON CANDY DAY

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REFERRAL caption:

🏠💖 Picture this: living next door to your best friend. Refer your friends to [community name] and not only enhance your community experience but also receive [insert benefits, like 'exclusive perks for both of you']. Tag someone below who you’d love to have as your neighbor! #BetterTogether #FriendReferrals


COTTON CANDY DAY caption:

🍬✨ Time for a sweet debate—what’s the ultimate cotton candy flavor? Are you sticking with classic pink or going bold with blue raspberry? Or maybe you’ve tried a wild flavor we need to know about! 🎡

Cast your vote in the comments and let’s settle this sugary showdown once and for all! 👇

#CottonCandyDay #FlavorFaceoff

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FAQ FRIDAY + NTL MICROWAVE OVEN DAY
Dec
6
8:00 AM08:00

FAQ FRIDAY + NTL MICROWAVE OVEN DAY

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FAQ caption:

🤔💡 Got questions about life at [Community Name]?

Find answers on everything from [insert features like ‘pet policies, parking, or events’] in our FAQ section! Still need help? Drop your questions below or contact us directly—we’ve got you covered!

#FAQsAt[CommunityName] #HereToHelp


MICROWAVE OVEN DAY caption:

Ever celebrate a kitchen appliance? Well, now's your chance because it's Microwave Oven Day - definitely a top 5 invention for sure! Here's a quick and tasty treat you can whip up in minutes: Try our Microwave Chocolate Mug Cake! 🍰✨

Just mix 4 tbsp flour, 4 tbsp sugar, 2 tbsp cocoa, 1 egg, 3 tbsp milk, 3 tbsp oil, and a splash of vanilla extract in a mug. Microwave on high for 2-3 minutes, and voilà—indulgence in a mug!

Share your mug creations with us! #MicrowaveMagic #QuickDessert

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DECEMBER SPECIALS
Dec
5
8:00 AM08:00

DECEMBER SPECIALS

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SPECIALS caption:

✨ What if your dream apartment is just one call away?

This month only: exclusive specials at [Community Name]! 🏡 Spacious layouts, premium amenities, and unbeatable savings.

🚀 Act fast—these deals won't last!

📲 [insert website] | [phone number]

#UnlockSavings #SpecialsAt[CommunityHandle]

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NTL COOKIE DAY + NTL SOCK DAY
Dec
4
8:00 AM08:00

NTL COOKIE DAY + NTL SOCK DAY

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NTL COOKIE DAY caption:

It's National Cookie Day! What's your cookie of choice? Are you all about classic chocolate chip or do you crave something a bit more adventurous like macadamia nut? Drop your favorite in the comments and let's see which cookie reigns supreme at [community name]. 🥇🍪 #NationalCookieDay #CookieChallenge


NTL SOCK DAY caption:

Happy National Sock Day! 🧦 We are a mix-match made in heaven here at [community name], and today we dare you to show off your craziest, most colorful socks! Snap a photo of your wild socks and share it with us. Let's see who’s got the most outrageous style! Best picture gets a shoutout in our stories! #NationalSockDay #SockItToMe

pro tip:

"Just for fun” posts play a crucial role in your social strategy by building community engagement and fostering connections. Lighthearted content encourages interaction, boosts visibility, and creates a sense of belonging, helping residents feel more connected to your community. Bonus: Posts like these also increase algorithm performance by driving comments and shares, ensuring your more important updates and announcements reach a wider audience!

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WELCOME NEW RESIDENTS
Dec
3
8:00 AM08:00

WELCOME NEW RESIDENTS

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WELCOME RESIDENTS caption:

Welcome to all our new residents at [community name]! 🎉🚪 We're excited to have you as part of our community. As you settle in, take time to discover all the [insert customizable community features, like 'amenities, events, and local hotspots'] that make living here special. We're here to help you every step of the way. Enjoy making your new place your own! #WelcomeTo[CommunityName] #NewHomeNewAdventures

pro tip:

Use Sprout’s appreciation resources under our Resident Events & Retention section to create a simple, thoughtful welcome gift. Consider an inexpensive gift bag with essentials like snacks, a local coffee shop coupon, or a branded community keychain. Add a handwritten note from the team welcoming them by name—this personal touch goes a long way in making new residents feel at home from day one. Bonus: Include a reminder about upcoming events or community perks to spark excitement!

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NTL MUTT DAY
Dec
2
8:00 AM08:00

NTL MUTT DAY

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NTL MUTT DAY caption:

Today is National Mutt Day and we're celebrating all the tail wags and wet noses at [community name]! Whether they're purebreds or proud mutts, we love seeing your furry friends. Post your favorite pic of your pet in the comments or tag us in your stories. Let’s fill our feed with the pawsome faces of your pets! 🐕💖 #NationalMuttDay #PetLoversParadise #petsof[community name]


Alternative NTL MUTT DAY caption:

Happy National Mutt Day! 🐶❤️ Looking to expand your fur family? [Shelter Name] is hosting a special adoption event today.

[include details here. e.g. date. time, address]

It's the perfect opportunity to give a loving home to a new friend. To celebrate, we're offering [promotion] at [community name] (e.g. waiving pet fees or no pet rent for the first 3 months). We love the furry friends that make this place home and can't wait to welcome yours! #AdoptDontShop #MuttDayLove

pro tip:

If you know about local shelters that are having adoption events for National Mutt Day, why not use the second caption. Include specific details about local shelters hosting adoption events. Not only does this support a wonderful cause, but it also highlights the community-minded spirit of your apartment complex. Additionally, offering special promotions, like waived pet fees or no pet rent for new pet adoptions, can attract prospective residents who are looking for pet-friendly living options.

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FIRST DAY OF DECEMBER
Dec
1
8:00 AM08:00

FIRST DAY OF DECEMBER

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First of the Month CAPTION:

Welcome to the last month of 2024! 📅 Let’s make these last 31 days count! As we step into December, a gentle reminder that rent is due. Let's finish the year strong and full of cheer. Thank you for making [Community Name] such a wonderful place to live. 🎉🏡 Here’s to a fantastic end to the year! #December2024 #RentReminder


RENT FAQ PRO TIP:

Develop a simple FAQ or a quick reference guide addressing common questions about the rent payment process. Include details like accepted payment methods, late fee policies, and who to contact for assistance. Share this guide through your community channels to keep residents informed and reduce anxiety around rent collection.


NATIONAL WRITE A FRIEND MONTH

Use these graphics and captions any day of the month!

Caption 1:

December is National Write a Friend Month! 💌 Not sure you have a knack for words? No problem—our Madlib letter makes it easy and hilarious. Fill in the blanks first, THEN read it out loud for maximum laughs:

Dear [Friend's Name], you are the best at [Activity] and you always make me laugh when we [Funny Activity]. I love you [Number] times more than I love [Favorite Food], and that's saying something! Let's go [Activity] soon! Miss you tons! You're as [Adjective] as a [Noun] in [Season or Place], and I can't wait for our next [Adjective] adventure.

After you've shared your masterpiece, let us know their reaction. 🤣✍️ #MadlibLaughs #WriteAFriendMonth


CAPTION 2:

December is National Write a Friend Month, and what better way to celebrate than inviting your friends to experience the joy of living at [community name]? Write a heartfelt note explaining why you love your home and encourage them to join our community. Mention our [referral bonus] for a little extra incentive! ✉️🎁 #HomeSweetHome #ReferAFriend


caption 3

'A real friend is one who walks in when the rest of the world walks out.' - Walter Winchell

This National Write a Friend Month, take a moment to write to a friend and express how much they mean to you. A few heartfelt words can make all the difference. 💌💖 Share the love and warmth this winter by reconnecting through words. #HeartfeltNotes #WriteAFriendMonth


CAPTION 4

In a world of texts and instant messages, there's something magical about receiving a handwritten note. This December, we encourage you to put pen to paper and write a letter to a friend. Tell them about your year, your dreams, or simply a funny story. Let's bring back the joy of letter writing and strengthen our connections one stamp at a time! 🖋️💌 #SnailMailRevival #WriteAFriendMonth

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PAST EVENT
Nov
30
8:00 AM08:00

PAST EVENT

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PAST EVENT CAPTION:

We had a blast at our latest event at [Community Name]! 🌟 When you're a resident here, you can enjoy fantastic events like this. We've captured some amazing moments and now we want to see yours! Share your photos with us and tag [Community Name] to get featured on our page. Let’s showcase the vibrant life at our community together! 📸 #CommunityLife #EventHighlights


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BLACK FRIDAY, BUY NOTHING DAY
Nov
29
8:00 AM08:00

BLACK FRIDAY, BUY NOTHING DAY

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BLACK FRIDAY+ BUY NOTHING DAY CAPTION :

Coming to you from [Community Name], still stuffed ... 🦃 Today is Black Friday but also Buy Nothing Day. Which team are you on? Are you hunting for deals online or in person or choosing to just chill and digest? Whatever your strategy today, just know that we’re here at [Community Name], potentially snagging some online deals and definitely nibbling on leftovers. If we’re adding anything to our carts, it’s likely from right behind the leasing office desk! How are you spending your Black Friday or Buy Nothing Day? Let us know! 🛍️🚫 #BlackFridayChill #BuyNothingDayRelax


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THANKSGIVING
Nov
28
8:00 AM08:00

THANKSGIVING

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THANKSGIVING CAPTION:

Calling all 90s sitcom fans—can you guess who said it? “Cider's mulling, turkey's turking, yams are yamming.” Whether you're tuning in to the big parade, gearing up for some exciting football, or just here for the turkey, we hope your day is filled with joy and delicious moments. Please note, [Community Name] is closed today, but we're grateful for this wonderful community and look forward to seeing you soon. #ThankfulForYou #TurkeyDay

Answer: Monica from “Friends”!


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NEXT STOP
Nov
27
8:00 AM08:00

NEXT STOP

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NEXT STOP CAPTION:

Exit your scrolling search NOW! 🛑🛣️ Next stop: [Community Name], where:

🏠Home means:

[Customizable Feature 1, e.g., spacious modern apartments]

[Customizable Feature 2, e.g., eco-friendly living solutions]

[Customizable Feature 3, e.g., breathtaking views]

🌆Community means:

[Customizable Feature 1, e.g., connecting with neighbors at weekly events]

[Customizable Feature 2, e.g., steps away from [Area's attractions, e.g., vibrant parks, shopping centers]

[Customizable Feature 3, e.g., support and safety of a tight-knit neighborhood]

🍁 Fun means:

[Customizable Amenity 1, e.g., diving into our rooftop pool]

[Customizable Amenity 2, e.g., shooting hoops at our indoor basketball court]

[Customizable Amenity 3, e.g., attending exclusive community events]

Your journey to a new home adventure starts here! 🏠 Dive into the lifestyle you’ve been dreaming of at [Community Name]. #FindYourWayHome #ApartmentHunting


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