POST THIS ON SOCIAL MEDIA

REFERRAL CAPTION:

Nothing beats having your pals around during these crisp November days! Refer your friends to [Community Name] and get ready for festive gatherings and snug movie nights, all within walking distance of your apartment. 🎬☕ Tag your friends and show them why [Community Name] is the heartwarming spot to call home this season. #FriendsAsNeighbors #WarmWelcomes

POST THIS ON SOCIAL MEDIA

NEXT STOP CAPTION:

Exit your scrolling search NOW! 🛑🛣️ Next stop: [Community Name], where:

🏠Home means:

[Customizable Feature 1, e.g., spacious modern apartments]

[Customizable Feature 2, e.g., eco-friendly living solutions]

[Customizable Feature 3, e.g., breathtaking views]

🌆Community means:

[Customizable Feature 1, e.g., connecting with neighbors at weekly events]

[Customizable Feature 2, e.g., steps away from [Area's attractions, e.g., vibrant parks, shopping centers]

[Customizable Feature 3, e.g., support and safety of a tight-knit neighborhood]

🍁 Fun means:

[Customizable Amenity 1, e.g., diving into our rooftop pool]

[Customizable Amenity 2, e.g., shooting hoops at our indoor basketball court]

[Customizable Amenity 3, e.g., attending exclusive community events]

Your journey to a new home adventure starts here! 🏠 Dive into the lifestyle you’ve been dreaming of at [Community Name]. #FindYourWayHome #ApartmentHunting

POST THIS ON SOCIAL MEDIA

THANKSGIVING CAPTION:

Calling all 90s sitcom fans—can you guess who said it? “Cider's mulling, turkey's turking, yams are yamming.” Whether you're tuning in to the big parade, gearing up for some exciting football, or just here for the turkey, we hope your day is filled with joy and delicious moments. Please note, [Community Name] is closed today, but we're grateful for this wonderful community and look forward to seeing you soon. #ThankfulForYou #TurkeyDay

Answer: Monica from “Friends”!

POST THIS ON SOCIAL MEDIA

BLACK FRIDAY+ BUY NOTHING DAY CAPTION :

Coming to you from [Community Name], still stuffed ... 🦃 Today is Black Friday but also Buy Nothing Day. Which team are you on? Are you hunting for deals online or in person or choosing to just chill and digest? Whatever your strategy today, just know that we’re here at [Community Name], potentially snagging some online deals and definitely nibbling on leftovers. If we’re adding anything to our carts, it’s likely from right behind the leasing office desk! How are you spending your Black Friday or Buy Nothing Day? Let us know! 🛍️🚫 #BlackFridayChill #BuyNothingDayRelax

POST THIS ON SOCIAL MEDIA

PAST EVENT CAPTION:

We had a blast at our latest event at [Community Name]! 🌟 When you're a resident here, you can enjoy fantastic events like this. We've captured some amazing moments and now we want to see yours! Share your photos with us and tag [Community Name] to get featured on our page. Let’s showcase the vibrant life at our community together! 📸 #CommunityLife #EventHighlights

POST THIS ON SOCIAL MEDIA

First of the Month CAPTION:

Welcome to the last month of 2024! 📅 Let’s make these last 31 days count! As we step into December, a gentle reminder that rent is due. Let's finish the year strong and full of cheer. Thank you for making [Community Name] such a wonderful place to live. 🎉🏡 Here’s to a fantastic end to the year! #December2024 #RentReminder

RENT FAQ PRO TIP:

Develop a simple FAQ or a quick reference guide addressing common questions about the rent payment process. Include details like accepted payment methods, late fee policies, and who to contact for assistance. Share this guide through your community channels to keep residents informed and reduce anxiety around rent collection.

NATIONAL WRITE A FRIEND MONTH

Use these graphics and captions any day of the month!

Caption 1:

December is National Write a Friend Month! 💌 Not sure you have a knack for words? No problem—our Madlib letter makes it easy and hilarious. Fill in the blanks first, THEN read it out loud for maximum laughs:

Dear [Friend's Name], you are the best at [Activity] and you always make me laugh when we [Funny Activity]. I love you [Number] times more than I love [Favorite Food], and that's saying something! Let's go [Activity] soon! Miss you tons! You're as [Adjective] as a [Noun] in [Season or Place], and I can't wait for our next [Adjective] adventure.

After you've shared your masterpiece, let us know their reaction. 🤣✍️ #MadlibLaughs #WriteAFriendMonth

CAPTION 2:

December is National Write a Friend Month, and what better way to celebrate than inviting your friends to experience the joy of living at [community name]? Write a heartfelt note explaining why you love your home and encourage them to join our community. Mention our [referral bonus] for a little extra incentive! ✉️🎁 #HomeSweetHome #ReferAFriend

caption 3

'A real friend is one who walks in when the rest of the world walks out.' - Walter Winchell

This National Write a Friend Month, take a moment to write to a friend and express how much they mean to you. A few heartfelt words can make all the difference. 💌💖 Share the love and warmth this winter by reconnecting through words. #HeartfeltNotes #WriteAFriendMonth

CAPTION 4

In a world of texts and instant messages, there's something magical about receiving a handwritten note. This December, we encourage you to put pen to paper and write a letter to a friend. Tell them about your year, your dreams, or simply a funny story. Let's bring back the joy of letter writing and strengthen our connections one stamp at a time! 🖋️💌 #SnailMailRevival #WriteAFriendMonth

POST THIS ON SOCIAL MEDIA

NTL MUTT DAY caption:

Today is National Mutt Day and we're celebrating all the tail wags and wet noses at [community name]! Whether they're purebreds or proud mutts, we love seeing your furry friends. Post your favorite pic of your pet in the comments or tag us in your stories. Let’s fill our feed with the pawsome faces of your pets! 🐕💖 #NationalMuttDay #PetLoversParadise #petsof[community name]

Alternative NTL MUTT DAY caption:

Happy National Mutt Day! 🐶❤️ Looking to expand your fur family? [Shelter Name] is hosting a special adoption event today.

[include details here. e.g. date. time, address]

It's the perfect opportunity to give a loving home to a new friend. To celebrate, we're offering [promotion] at [community name] (e.g. waiving pet fees or no pet rent for the first 3 months). We love the furry friends that make this place home and can't wait to welcome yours! #AdoptDontShop #MuttDayLove

pro tip:

If you know about local shelters that are having adoption events for National Mutt Day, why not use the second caption. Include specific details about local shelters hosting adoption events. Not only does this support a wonderful cause, but it also highlights the community-minded spirit of your apartment complex. Additionally, offering special promotions, like waived pet fees or no pet rent for new pet adoptions, can attract prospective residents who are looking for pet-friendly living options.

POST THIS ON SOCIAL MEDIA

WELCOME RESIDENTS caption:

Welcome to all our new residents at [community name]! 🎉🚪 We're excited to have you as part of our community. As you settle in, take time to discover all the [insert customizable community features, like 'amenities, events, and local hotspots'] that make living here special. We're here to help you every step of the way. Enjoy making your new place your own! #WelcomeTo[CommunityName] #NewHomeNewAdventures

pro tip:

Use Sprout’s appreciation resources under our Resident Events & Retention section to create a simple, thoughtful welcome gift. Consider an inexpensive gift bag with essentials like snacks, a local coffee shop coupon, or a branded community keychain. Add a handwritten note from the team welcoming them by name—this personal touch goes a long way in making new residents feel at home from day one. Bonus: Include a reminder about upcoming events or community perks to spark excitement!

POST THIS ON SOCIAL MEDIA

NTL COOKIE DAY caption:

It's National Cookie Day! What's your cookie of choice? Are you all about classic chocolate chip or do you crave something a bit more adventurous like macadamia nut? Drop your favorite in the comments and let's see which cookie reigns supreme at [community name]. 🥇🍪 #NationalCookieDay #CookieChallenge

NTL SOCK DAY caption:

Happy National Sock Day! 🧦 We are a mix-match made in heaven here at [community name], and today we dare you to show off your craziest, most colorful socks! Snap a photo of your wild socks and share it with us. Let's see who’s got the most outrageous style! Best picture gets a shoutout in our stories! #NationalSockDay #SockItToMe

pro tip:

"Just for fun” posts play a crucial role in your social strategy by building community engagement and fostering connections. Lighthearted content encourages interaction, boosts visibility, and creates a sense of belonging, helping residents feel more connected to your community. Bonus: Posts like these also increase algorithm performance by driving comments and shares, ensuring your more important updates and announcements reach a wider audience!

POST THIS ON SOCIAL MEDIA

SPECIALS caption:

✨ What if your dream apartment is just one call away?

This month only: exclusive specials at [Community Name]! 🏡 Spacious layouts, premium amenities, and unbeatable savings.

🚀 Act fast—these deals won't last!

📲 [insert website] | [phone number]

#UnlockSavings #SpecialsAt[CommunityHandle]

POST THIS ON SOCIAL MEDIA

FAQ caption:

🤔💡 Got questions about life at [Community Name]?

Find answers on everything from [insert features like ‘pet policies, parking, or events’] in our FAQ section! Still need help? Drop your questions below or contact us directly—we’ve got you covered!

#FAQsAt[CommunityName] #HereToHelp

MICROWAVE OVEN DAY caption:

Ever celebrate a kitchen appliance? Well, now's your chance because it's Microwave Oven Day - definitely a top 5 invention for sure! Here's a quick and tasty treat you can whip up in minutes: Try our Microwave Chocolate Mug Cake! 🍰✨

Just mix 4 tbsp flour, 4 tbsp sugar, 2 tbsp cocoa, 1 egg, 3 tbsp milk, 3 tbsp oil, and a splash of vanilla extract in a mug. Microwave on high for 2-3 minutes, and voilà—indulgence in a mug!

Share your mug creations with us! #MicrowaveMagic #QuickDessert

POST THIS ON SOCIAL MEDIA

REFERRAL caption:

🏠💖 Picture this: living next door to your best friend. Refer your friends to [community name] and not only enhance your community experience but also receive [insert benefits, like 'exclusive perks for both of you']. Tag someone below who you’d love to have as your neighbor! #BetterTogether #FriendReferrals

COTTON CANDY DAY caption:

🍬✨ Time for a sweet debate—what’s the ultimate cotton candy flavor? Are you sticking with classic pink or going bold with blue raspberry? Or maybe you’ve tried a wild flavor we need to know about! 🎡

Cast your vote in the comments and let’s settle this sugary showdown once and for all! 👇

#CottonCandyDay #FlavorFaceoff

POST THIS ON SOCIAL MEDIA

EVENTS caption:

🌟🗓️ Sunday scaries? Not here! There's so much happening at [community name] this week—like [e.g., 'Monday Movie Night, Wednesday Wellness, and Friday Happy Hour'].

Check out our event calendar and join the fun! 🎉 #ThisWeekAndBeyond #CommunityEvents

pro tip:

Turn this into a carousel post! Highlight each event with a slide—use engaging graphics, event details, and reminders to RSVP. It’s the perfect way to keep residents excited and informed!

NTL BROWNIE DAY caption:

'Feeling downie? Eat a brownie!' 🍫😊 —a motto we live by here at [community name] and we swear it works every time, especially on National Brownie Day! How do you like your brownies? Are you all about gooey, extra chocolatey goodness, or do you prefer them with nuts, topped with a dollop of whipped cream, ice cream, or drizzled with caramel? Dive into your brownie preferences in the comments—maybe you'll inspire our next community dessert gathering! 🍰🥄 #NationalBrownieDay #BrownieBliss

POST THIS ON SOCIAL MEDIA

RENEW TODAY + LLAMA DAY caption:

Thinking about renewing your lease? No prob-llama!' 🦙🏡 Renew today to continue enjoying all the perks, fun events, and amazing community vibes you love. Still on the fence? Swing by the office—we’d love to chat about how we can make your next year even better!

POST THIS ON SOCIAL MEDIA

NEIGHBORHOOD caption:

Just steps from [community name], discover [highlighted attraction], a local gem that makes life here extra special. 🌳🚶‍♂️

Whether it’s a morning stroll, weekend adventure, or a place to unwind, this neighborhood favorite adds something truly unique to your everyday. Come see why our residents love calling this place home! #Explore[NeighborhoodName] #VibrantLiving

pro tip:

🎥 Turn this post into a short video tour! Start with a walk from your community to the highlighted attraction, giving viewers a feel for the journey. Capture some key moments like scenic spots or hidden gems along the way.

POST THIS ON SOCIAL MEDIA

AMENITIES caption:

Transform your downtime into “me time” with our [highlighted amenity, e.g., 'Jacuzzi Spa—warm up and chilll out after a long day or enjoy winter’s magic']. At [community name], our amenities give your lifestyle the ultimate glow-up.

🌟 Ready to experience it yourself? Schedule a tour today at [insert website or phone number] and see how we make relaxation part of your every day.#Discover[NeighborhoodName] #LifeAt[CommunityHandle] #Explore[CityName] #LoveWhereYouLive #YourBestLifeIn[CityName]

pro tip:

Turn this post into a carousel! Showcase different angles of the amenity—like sunlit mornings by the pool, residents relaxing, or fun weekend vibes. Add the final slide with a clear call-to-action: “Ready to see it in person? Schedule a tour today!”This visual storytelling boosts engagement and makes it easy for prospects to picture themselves enjoying the space.

POST THIS ON SOCIAL MEDIA

GINGERBREAD HOUSE DAY caption:

'Tis the season for gingerbread houses! 🎄🏠 Today is Gingerbread House Day, and we want to see your architectural confections. From candy canes to icing snow, show us how you've turned gingerbread into art. Post your masterpieces below and let's spread some holiday cheer! 🍬 #GingerbreadHouseDay #SweetStructures

Alternative GINGERBREAD HOUSE DAY caption:

Ready to show off your gingerbread house skills? 🎄🏠 Enter our Gingerbread House Competition this Gingerbread House Day! Create your ginger confection, snap a pic, and tag us @[community handle]. We’ll be opening up a vote on [platform] for the community to decide the winner. The top creation will receive [prize]! Get your icing and gumdrops ready—it’s time to build! 🍭 #GingerbreadContest #HolidayCrafting

pro tip:

Enhance Gingerbread House Day by turning it into a community competition! Whether virtual or in-person, promote the event on social media, encouraging residents to create and share their gingerbread masterpieces using your community handle. Set up voting via social media polls to increase engagement, and offer enticing prizes for the winners. This fun competition not only boosts community spirit but also provides great content for your social channels.

POST THIS ON SOCIAL MEDIA

ntl cocoa DAY caption:

As the chill sets in, there's truly no better companion than a mug of hot cocoa. Today, on National Cocoa Day, we're celebrating this beloved winter warmer. ☕🍫 How do you take your cocoa? Overflowing with marshmallows, sprinkled with cinnamon, or perhaps a swirl of whipped cream? Snap a photo of your cocoa creation and share it with us! Let’s see who has the coziest cup! 🌨️🧣 #NationalCocoaDay #CocoaComfort

Alternative ntl cocoa DAY caption:

☕🍫 It’s National Cocoa Day and we’re celebrating with a Hot Cocoa Bar in the [community center/other location] from [time]! Customize your cocoa with toppings like marshmallows, cinnamon, and chocolate shavings. Drop by, craft your perfect cup, and enjoy the warmth with neighbors! #CocoaDayCelebration #CommunityWarmth

pro tip:

Turn National Cocoa Day into more than a fun engaging caption, host a delightful and simple event—a Hot Cocoa Bar! Set up the bar in a common area like the community center, and stock it with various toppings such as marshmallows, whipped cream, cinnamon, and chocolate shavings. Promote the event on social media, encouraging residents to come by at a specified time to enjoy a custom cup of hot cocoa. This is a great way to foster community connections and offer residents a warm, comforting treat. Share photos from the event to showcase community engagement and the festive atmosphere!

POST THIS ON SOCIAL MEDIA

DECEMBER FUN caption:

🌨️❄️ Decembering in progress at [Community Name]! Wrap up in a fluffy blanket, enjoy a steaming mug of tea from your apartment's cozy corner, and dive into a good book.

What’s your go-to winter read or favorite cozy drink? 📚☕️ Drop it in the comments—we're always looking for new favorites to try! Let’s swap some seasonal inspo and make this the coziest winter yet. ❄️

#Decembering #ApartmentLiving #CozyVibes

NTL FREE SHIPPING DAY caption:

On the hunt for last-minute holiday deals? Don’t forget—it’s National Free Shipping Day! 📦🎁 Take advantage of the savings and make sure to have your parcels sent our way. Remember, we’ll hold onto your packages for you, but please pick them up within [number of days] so we can keep our package area clear for everyone. Happy shopping! 🛍️ #NationalFreeShippingDay #HolidayDeals

POST THIS ON SOCIAL MEDIA

TOUR TODAY caption:

👀✨ Ready to see what [community name] has to offer? We’re excited to give you a personalized tour of our community, where you can explore a variety of [insert customizable features, like 'floor plans, amenities, and green spaces']. Discover the perfect balance of comfort and style that makes our residents love calling this place home. Go to [website] to schedule your tour or feel free to stop in at your convenience. We can’t wait to meet you and show you around! 🏠🔍 #Tour[CommunityName] #SeeWhatWeOffer

pro tip:

Encourage more engagement by turning this post into an interactive story or poll! Ask residents to vote on their favorite cozy drink—“Tea or Hot Chocolate?”—or create a “This or That” series with options like “Reading Nook vs. Balcony Views.”

Interactive content increases participation, keeps residents engaged, and fosters community connections. Plus, it gives you insight into what residents love most!

POST THIS ON SOCIAL MEDIA

REFERRALS caption:

'Tis the season for giving, and what better gift than a fantastic new home? Refer a friend to [community name] this December and enjoy [insert referral bonus details, like 'a month free or a gift card']. 👫🎁 🌟 Tag a friend below who you think would love to make [community name] their new home! #ReferAFriend #SeasonOfGiving

pro tip:

Maximize referrals by sharing resident stories or testimonials! Feature a happy resident who referred a friend, showing how both benefited from the referral bonus. Pair it with a friendly reminder: “It’s a win-win—your friend gets a great place to live, and you score [referral bonus]. 🎁 Bonus tip: Create a referral leaderboard for the month to spark friendly competition among residents and highlight top referrers!

POST THIS ON SOCIAL MEDIA

TESTIMONIAL caption:

🌟🎶 While everyone's singing their favorite carols, here's the tune our residents can't stop humming!

[testiomonial here]

Caught the festive spirit yet? Come and see why everyone's singing about [community name]. Visit us and join in the chorus. 🎤#ResidentSatisfaction #RealStories[CommunityName]

TESTIMONIALS pro tip:

Create video testimonials or short-form reels featuring residents sharing their favorite part of living in the community. Authentic stories resonate more and build trust with prospects.

POST THIS ON SOCIAL MEDIA

SPECIALS caption:

💥💰 Ready for a fantastic deal that just can't be missed? For this month only, take advantage of our exclusive move-in specials like [insert special offer details]. Join [community name] and start your new chapter where comfort meets value. Call us today at [phone number] or visit our website at [website] to learn more about the savings waiting for you! 🌟🚪 #MoveInDeals #Discover[CommunityName]

TESTIMONIALS pro tip:

Leverage Sprout’s outreach templates and event planning tools to build connections within the local area! Create eye-catching flyers and outreach kits featuring your specials and distribute them to nearby businesses, like coffee shops, gyms, and pet stores.

Use Sprout’s event resources to host a pop-up event or giveaway at a local spot—offering small prizes or community swag in exchange for scheduling a tour. Pair it with a social media campaign, encouraging residents to tag friends who might be interested. The personal touch helps drive interest and boosts visibility both online and offline!

POST THIS ON SOCIAL MEDIA

SPECIALS caption:

🎁✨ Discover the perks of being a resident at [community name]! From [insert customizable perks, like 'exclusive discounts at local businesses to priority access to community events'], living here means getting the best out of everything. Check out all the perks available to you and take your living experience to the next level! #ResidentPerks #LiveBetter

pro tip:

Maximize engagement by creating highlighted social stories or a carousel post showcasing specific resident perks, one by one. Include clear visuals and short descriptions for each perk, along with how residents can access them. Bonus: Collaborate with local businesses offering discounts to co-promote on social media. Tagging them builds partnerships and expands your reach, bringing even more visibility to your community’s perks!

POST THIS ON SOCIAL MEDIA

UGLY SWEATER DAY caption:

Coming to you live with this month's Meet the Team #UglySweaterEdition for Ugly Sweater Day! Our staff are decked out in their holiday 'worst,' and we need your help to pick the winner.

Slide [x] features [Employee Name], [Role]

Slide [x] features [Employee Name], [Role]

Slide [x] features [Employee Name], [Role]

Slide [x] features [Employee Name], [Role]

Vote using the poll in the comments. May the funniest sweater win! #TeamUglySweater #HolidayCheer

UGLY SWEATER DAY PRO TIP:

It's always great to keep your residents in the know when it comes to your team, but who says it can't be fun? Incorporating a fun theme like Ugly Sweater Day into your "Meet the Team" posts is a fantastic way to engage your community and give a personal touch to your apartment complex's social media presence. Not only does it help residents recognize and feel more connected to your staff, but it also adds a lighthearted and enjoyable element to your interactions.

1. Plan Ahead: Coordinate with your team to choose a day when everyone will wear their ugly sweaters.

2. Use Dynamic Media: While static posts are great, consider creating an Instagram Reel or a series of Stories featuring each staff member.

3. Interactive Voting: Utilize Instagram's polling feature in Stories or encourage comments in a post to let residents vote for their favorite sweater.

ALTERNATIVE UGLY SWEATER DAY caption:

It’s Ugly Sweater Day! 🎄🧥 Show us your most outrageous holiday sweaters. Post your pics in the comments or tag us in your stories. Let's see who’s got the boldest, brightest, and most bizarre sweater out there! #UglySweaterDay #FestiveFashion

SANGRIA DAY caption:

Raise a glass to National Sangria Day! 🍷🎉 Whether you prefer a classic red or a sparkling white, today is the perfect day to enjoy this fruity concoction. Share your favorite Sangria recipe or snap a picture of your celebratory drink and tell us how you’re enjoying this festive treat. Cheers to good flavors and great times! 🍹 #SangriaDay #Cheers

POST THIS ON SOCIAL MEDIA

FIRST DAY OF WINTER caption:

Today is the official start of winter! 🌨️❄️ As we welcome the season of frosty mornings and cozy evenings, tell us what you love most about winter at [community name]. Whether it’s the quiet snowfalls or the vibrant holiday lights, share your favorite winter moments with us! #WinterWonderland #FirstDayOfWinter

PRO TIP:

It's always great to keep your residents in the know when it comes to your team, but who says it can't be Use this opportunity to share helpful winter reminders through social posts, emails, or flyers. Include tips like keeping faucets dripping to prevent freezing pipes, parking lot snow removal plans, or how to submit maintenance requests for heating issues.

crossword puzzle DAY caption:

This cozy Saturday marks not only the First Day of Winter but also Crossword Puzzle Day! ❄️✏️ Are you spending the day curled up with a challenging crossword or do you prefer the swift satisfaction of a word search? Let us know your puzzle preference and how you're enjoying the winter kickoff! 🌨️📖 #CrosswordPuzzleDay #FirstDayOfWinter

POST THIS ON SOCIAL MEDIA

COOKIE EXCHANGE DAY caption:

🍪🎉 Happy Cookie Exchange Day! Today, we’re excited to share our favorite cookie recipe:

Classic Chocolate Chip Cookies

1 cup unsalted butter, softened

1 cup white sugar

1 cup packed brown sugar

2 large eggs

2 teaspoons vanilla extract

3 cups all-purpose flour

1 teaspoon baking soda

2 teaspoons hot water

1/2 teaspoon salt

2 cups semisweet chocolate chips

Mix, bake at 350°F for about 10 minutes, and enjoy those gooey delights!

We’d love to see your cookie creations and hear about your go-to recipes. Share them in the comments or tag us in your baking photos. Maybe we can start some cookie exchanging around the community! 📸🍪 #CookieExchangeDay #BakeAndShare

aLTERNATIVE COOKIE EXCHANGE DAY caption:

🍪✨ It’s Cookie Swap Time at [Community Name]! Nothing brings neighbors together like homemade treats. Whip up your favorite cookie recipe and join us for a fun-filled Cookie Exchange event. Bring a batch to share and swap with others—because what’s better than leaving with a plate full of new goodies? 🍫❤️ Don’t have time to bake? No worries, you can still join us for the fun (and snacks)! We can’t wait to see—and taste—what you bring. Share photos of your creations and tag us!

POST THIS ON SOCIAL MEDIA

BUSINESS CROSS-PROMOTION caption:

🛍️🎁 Discover the hidden gems in our neighborhood at [Business Name], @[businesshandle] where you can find everything from [insert customizable product types, like 'artisanal crafts to gourmet foods']. As a resident of [community name], don’t forget to mention us for a [insert customizable offer, like 'special discount'] on your purchase! Perfect for treating yourself or finding that special gift. #ShopAt[BusinessName] #ExclusiveDeals

ALTERNATIVE BUSINESS CROSS-PROMOTION caption:

🛍️🎁 Explore the hidden gems in our neighborhood and discover unique finds ranging from [insert customizable product types, like 'artisanal crafts to gourmet foods']. Check out the diverse offerings at local spots to treat yourself or find that perfect gift. Dive into the local scene and see what treasures you can uncover! #ShopLocal #NeighborhoodGems

PRO TIP:

Save posts like these to a Stories Highlight labeled “Local Perks” or “Shop Local.” This keeps residents informed and makes it easy for newcomers to discover nearby gems and exclusive offers at any time.

Bonus: Regularly update the highlight with fresh businesses or limited-time deals, and tag the businesses in your stories to foster partnerships and expand your audience reach!

POST THIS ON SOCIAL MEDIA

CHRISTMAS EVE caption:

As we close for the evening, we hope everyone has a great night. Please note, [community name] will be closed tomorrow, but we look forward to seeing you when we reopen. Enjoy your evening! 🌒 #GoodNight #CommunityNotice

PRO TIP:

Share holiday hours reminders across multiple channels—post them on social media, send a quick email, and display flyers in common areas. Customize your Sprout Marketing resources. Bonus: Include reminders about how to submit emergency maintenance requests during closures to ensure residents feel supported even when the office is closed.

EGG NOG caption:

Are you team egg nog or not? Today is National Egg Nog Day, and there’s no better time to enjoy this creamy holiday classic. Pour yourself a glass and tell us if you spice it up with a sprinkle of cinnamon or keep it traditional. Cheers to festive sips! #NationalEggNogDay #HolidayCheers

POST THIS ON SOCIAL MEDIA

CHRISTMAS DAY CLOSURE caption:

🌟✨ We hope your day is filled with joy, love, and laughter. Please note that our offices are closed today but will reopen tomorrow. We look forward to welcoming you back soon! Enjoy your day! 🌟

POST THIS ON SOCIAL MEDIA

PET-FRIENDLY caption:

🐾 Pets are more than just animals; they’re family! At [community name], we celebrate our pet residents with [insert customizable pet amenities, like 'an on-site dog park, grooming stations, and special pet events']. Bring your furry friend along and experience a community that’s designed for all members of your family. #PetsOf[CommunityName] #FurryFamily

PRO TIP:

Show off your pet-friendly vibe by creating pet-focused spaces with fun, visual touches. Consider adding “pet welcome stations” in the lobby with treats and water bowls or setting up photo ops with cute backdrops where residents can snap pictures of their pets.

NTL CANDY CANE caption:

It's National Candy Cane Day! How do you enjoy your candy canes—straight from the wrapper or crushed as a topping on seasonal treats? Share your favorite way to indulge in this peppermint delight or show us your candy cane inspired decorations! #NationalCandyCaneDay #SweetTreats

POST THIS ON SOCIAL MEDIA

MAINTENANCE caption:

🛠️❄️ Stay cozy and keep your space winter-ready with our seasonal maintenance tips. This month, we're highlighting essential steps for [insert specific winter-related tip, such as 'ensuring your heating system is efficient for the colder months' or 'checking window seals to keep the chill out']. Follow these simple guidelines to ensure your home remains warm and welcoming throughout the winter. Got questions about winter maintenance? Drop us a line—we’re here to help! #WinterReadiness #MaintenanceTips

PRO TIP:

Create a winter maintenance checklist flyer for residents with easy-to-follow tips, and place it in common areas or mail it directly. Additionally, share bite-sized tips on social media or in stories throughout the season, like "Tip Tuesday.

POST THIS ON SOCIAL MEDIA

UNIT FEATURES caption:

Discover the unique features that make living at [community name] so special. Our units come equipped with [insert customizable features, like 'updated appliances, spacious floor plans, and thoughtful layouts'] tailored to enhance your living experience. Explore everything from our comfortable living areas to our well-appointed kitchens, and find the perfect setup for your lifestyle. Visit us to see these impressive spaces for yourself. 🛋️✨ #ExploreOurUnits #YourStyleYourHome

ALTERNATIVE UNIT FEATURES caption:

Dreaming of more closet space? 😴 ☁️🚪

At [community name], our units come with [insert customizable feature, like 'expansive closets, built-in organizers, or extra storage nooks'] to help you stay organized and clutter-free.

Pro Tip: Use matching bins or labeled baskets to keep everything tidy and easy to find—because a well-organized closet means smoother mornings!

Come by for a tour and see how our storage solutions can fit your style. 🛋️👗 #ClosetGoals #OrganizedLiving #ExploreOurUnits

PRO TIP:

Highlight a different feature each week to keep residents engaged and prospects curious. Create a “Feature Friday” series showcasing everything from closets and kitchens to balconies and built-in storage.

POST THIS ON SOCIAL MEDIA

REVIEW caption:

Enjoying your life at [community name]? We would love to hear about your experiences! Your feedback not only helps us grow and improve but also informs others what they can expect when they choose to live here. Leave us a review on [platform] or just drop a comment below. We’re listening! #YourVoiceMatters #CommunityFeedback

PRO TIP:

1-2-3 Tip: Navigating New FTC Review Guidelines

1️⃣ No Insider Reviews Without Disclosure: Employees or insiders must disclose their connection when leaving a review (e.g., a leasing agent who lives on-site).

2️⃣ Incentives Must Be Transparent: Incentivizing reviews—like gift cards or rent discounts—requires disclosure in the review.

3️⃣ No Suppressing Negative Reviews: Manipulating or hiding negative reviews is prohibited to ensure an accurate resident experience.

These changes ensure honest, trustworthy feedback and shift the power of social proof back to consumers. Update your review strategies accordingly and keep the focus on authentic resident experiences!

POST THIS ON SOCIAL MEDIA

caption:

Can you believe it? Only two days left in the year! Let's make this Monday memorable at [Community Name]. Whether you're wrapping up your year-end goals or just enjoying the calm before the New Year's festivities, take a moment to reflect on all the amazing moments of 2024. 🎊 How are you spending the second to last day of the year? Share your plans with us! #CountdownToEnd #MondayMotivation

POST THIS ON SOCIAL MEDIA

NEW YEARS EVE caption:

🥂🎉 As we count down the final hours of the year, we want to express our heartfelt thanks for spending another year with us at [community name]. Here's to cherished memories and more to come! Just a reminder, we will be closed tomorrow, but we're excited to welcome 2025 with you all!

CHAMPAGNE DAY caption:

🎶Dom Pérignon, you brought it🎶— it's Champagne Day, and what better way to ring in the New Year than popping the bubbly? 🍾💫 Whether you’re toasting at midnight or enjoying a quiet evening, let’s cheer to new beginnings and fresh starts. Pop, sip, and celebrate safely! #ChampagneDay #PopTheBubbly