EMAIL

Subject Line: 🎶 Cruel Summer Without __Their Name__

Hi __Name__,

It's __Your Name__ from __Apartment Name__ and I showed you our __Floor Plan Name__ on __Date__. Have you been able to lock down an apartment so you can enjoy the summer?

Here are 3 reasons why it would be a cruel summer if you didn't live at our community:

• You would hate to miss out on spending all summer by our __Outdoor Amenity__

• Getting home would be so much faster when you live right off __Highway/Street__

• Plus, we know you'll love having your very own __Floor Plan Feature__

Attached are pictures of areas you loved at our community along with the floor plan details.

If you're ready to carve out your piece of paradise at our community, reply back to this email or give us a call at __Phone Number__.

We can't wait to get this apartment reserved for you!

__Your Name__

TEXT OR DM

Hi __Name__! Ready to lock down the __Floor Plan Name__ at __Apartment Name__? We know you loved __Highlights__ and it would be a cruel summer if it wasn't yours. Holler so we can get it reserved for you.

PHONE INTRO SCRIPT

Hi __Name__! It's __Your Name__ from __Apartment Name__ and I showed you our __Floor Plan Name or Community Highlight__ on __Date__. Have you been able to lock down an apartment so you can enjoy the summer?

It would be a cruel summer without you at our community, so give me a call back and we can discuss the next steps to lock this apartment down for you. My number is: __Phone Number__!

EMAIL

Subject Line: Plant some roots at our apartments!

Hi __Name__,

Ready to plant some roots at __Apartment Name__ Apartments? I loved showing you around our community, specifically the __Floor Plan Name__.

Here are a few of the things you mentioned you loved when you toured:

• __Preferences/Amenity/Feature/Location__

• __Preferences/Amenity/Feature/Location__

• __Preferences/Amenity/Feature/Location__

Attached I included a few pictures along with the floor plan details so you can have all the information you need to make this big decision.

We would love to have you as part of our community. Reply back to this email or give us a call at __Phone Number__ with any questions or if you are ready to fill out your application!

Have a great day,

__Your Name__

TEXT OR DM

Hi __Name__! It's __Your Name__ and I helped show you around __Apartment Name__.

Just wanted to see if you are ready to make __Floor Plan__ your new home.

PHONE INTRO SCRIPT

Hi __Name__! Ready to plant some roots at __Apartment Name__? I loved showing you around our community, specifically the __Floor Plan/Highlights__.

I would hate for you to miss out on your dream home, so give me a callback and we can discuss the next steps to reserve this apartment for you. My number is: __Phone Number__!

EMAIL

Subject Line: ❤️ These were a few of your favorite things

Hi __Name__,

Thank you for touring today! I enjoyed showing you around the community. As promised, I’m attaching a copy of the floor plans you liked. Please reach out with any questions by calling or responding to this email!

I know you loved the __Amenity__ and __Amenity__, so let me know when you want to discuss reserving your spot at our community.

I look forward to hearing from you!

TEXT OR DM

🎶 These were a few of your favorite things….Hi __Name__, just wanted to thank you touring our apartments and we don’t want you to miss out on having __Amenity__ and __Amenity__ in your next home. If you want to remember all the reasons why you loved our apartments, give us a call: __Phone Number__

PHONE INTRO SCRIPT

Hi there, __Prospect Name__!

It’s __Your Name__ from __Apartment Name__ Apartments.

I gave you a tour of our community and you seemed to especially love __Amenity/Feature__.

If you want to remember all the reasons why you loved our apartments, give me a call back at __Phone Number__!

EMAIL

Subject Line: __Name__, word on the street is that __Apartment Name__ is…

Hi __Name__,

It was such a pleasure to meet you and get to show you around the community today. I know deciding on a new place to call home is a BIG decision. We want to share with you how a few of our longtime residents feel about our community.

⭐️⭐️⭐️⭐️⭐️

__Insert testimonials here__

We’d love to have you be part of the community. Feel free to reach out with any questions and I’ll be in touch soon.

Talk soon,

__Your Name__

TEXT OR DM

Hi __Name__, I loved showing you around our apartments. This is a BIG decision, so here is what our current residents have to say about our community. We’d love to have you be part of the community. Feel free to reach out with any questions and I’ll be in touch soon.

⭐️⭐️⭐️⭐️⭐️

__Insert testimonials here__

PHONE INTRO SCRIPT

Hi ___Prospect Name__. It's __Your Name__ from ___Apartment Name__ Apartments and I just wanted to let you know I sent over some information via email along with links to __Platform__ so you can browse some reviews. When would be a good time to circle back so we can get an apartment reserved for you?

EMAIL

Subject Line: __Name__, we have a special offer just for you.

Hi __Name__,

It was my pleasure meeting you today, thank you for your interest in calling __Apartment Name__ Apartments your home!

I want to help you make the best decision, so I’m attaching all the info you need about our community. The __Name__ floor plan you loved and some photos of our beautiful community.

Don’t forget about our current specials: ___Insert Special__. I can’t wait to call you our newest resident! Please don’t hesitate to call or email with questions.

Talk soon,

__Your Name__

TEXT OR DM

Hi __Name__, it was wonderful meeting you today and I’m here help you make the best decision when it comes to finding your next apartment. Also, I wanted to remind you that we are now offering ___Insert Special__. Please don’t hesitate to call or email with questions.

PHONE INTRO SCRIPT

Hope you're having a great day __Prospect Name__. It's __Your Name__ from __Apartment Name__ Apartments and I just wanted to reach out to see if you were ready to start the application process so you can take advantage of our current special and get ___Insert Special__.

A couple of ideas if they are still on the fence:

• Invite them out to tour again with a loved one

• Invite them to your next resident event

HOW TO ANSWER THE PHONE

Thank you for calling __Community__. This is __Name__, how can I help today?

Allow them to answer.

I'd love to help you __Reason They Called__. As I said my name is __Name__, can I ask what your name is?

Allow them to give their name.

So nice to meet you __Their Name__, and I'm excited to help you. __Answer Question__.

If you need more info as the convo comes to an end say.

__Their Name__, it was so nice speaking with you today. Before we hang up, can I ask you a few questions to get additional details for my notes?

HOW TO END A CALL NiCELY

A lead comes in when you're on the phone. First smile at the lead and gesture that you'll just be a minute.

Then say this to the person on the phone if you think you can't wrap up the call in less than a minute.

__Name__, I just had someone walk into the office. Do you mind if I give you a call back so we can continue our discussion on __Reason They Called__? Let me know what day, time, and phone number work best.

If you think you can wrap up the call in less than 1 minute you can say this instead.

__Name__, I just had someone walk into the office. Do you mind if I put you on a brief hold?

Let the in-person lead know you'll be with them shortly. Direct them to the coffee bar to get comfortable.

EMAIL

__Name__,

Thanks so much for contacting me. I've received your email about ___Purpose Of Their Email___, and am working to gather all the information to give you a detailed response.

I will do my best to get you a response no later than __Date__ if not before. If you have any other questions, don't hesitate to respond here or give us a call at __Phone Number__ on __Office Hours__.

We are excited to help you!

__Your Name__

__Your Title___

__Your Contact Info__

__Community Contact Info___

TEXT OR DM

Hi __Name__. I'd be happy to help you with __Purpose Of Their Message__. Can you provide a phone number or email so I can provide you with more detailed information?

If you can answer their question quickly, you can answer it within the message, but this can help you buy some time.

EMAIL or LETTER

Subject Line: 🎶 All you have to do is stay…with __Apartment Name__

Dear __Name__,

Happy almost anniversary! We couldn't imagine our community without you and we are so thankful you chose us as your home.

Your renewal for __Month/Year__ is ready and attached, and we would love to chat more about it with you in person. We know you have many choices in the area, and we are doing everything in our power to keep rent sustainable while also offering premium amenities, features, and customer service to our residents.

To accept this renewal, please __Insert Directions__.

We want you to make the best choice for you. We can happily send over details about the cost of moving, so you can get an idea of all your options before making this important decision.

If you do decide to move, we require a 60 written notice to vacate and come into the office to sign your Notice to Vacate form within that 60 days. We do have a waitlist, so once you give notice, we may lease your apartment the same day and you will not be able to retract it.

Again, we are here for you to answer any and all questions. We also kindly request you make your renewal decisions no later than __Date__.

Best,

__Your Signature__

PHONE INTRO SCRIPT

Hi __Name__, it’s __Your Name__ from __Apartment Name__. Happy almost apartment anniversary, and we hope you’ll stay with us for another year.

If they are on the phone you can add:

Do you want me to get that started for you?

If you are leaving a message you can add

Please stop by or call our office, and we can get your renewal started. Our number is: __Phone__.

EMAIL

Subject Line: __Their Name__, I forgot to mention...

Hi __Their Name__,

Thank you for touring today! I enjoyed showing you around the community. As promised, I’m attaching a copy of the floor plans you liked along with some additional information to help you make the right decision for your next home.

Just to recap, you loved our:

• __Amenity/Feature/Location__

• __Amenity/Feature/Location__

• __Amenity/Feature/Location__

Plus, don't forget if you lease before __Month 00__ you can __Receive Special OR Take Advantage of Seasonal Activity__.

Please reach out with any questions by calling or responding to this email. We can't wait to have you as part of our community!

All The Best,

__Your Name__

TEXT OR DM

Hi, __Their Name__! We loved showing you around __Apartment Name__ Apartments today, and we can't wait for you to become part of our community.

Did any questions come to mind after our tour? If so, just reply and I would be happy to answer!

PHONE INTRO SCRIPT

Hate talking on the phone? Have your message go straight to voicemail with SlyDial.com.

Hi there, __Their Name__! It’s __Your Name__ from __Apartment Name__ Apartments.

I gave you a tour of our __##__-bedroom apartment __Unit Name__ and you seemed to especially love the __Feature/Amenity__.

I just wanted to check in and see if you have any additional questions after our tour today.

EMAIL

Subject Line: 👉 Ready to swipe right on your new dream home?

Hi __Their Name__,

How is your apartment search going? We saw that spark when you toured our __Unit Name__, our __##__-bedroom floor plan. Our apartments are going quickly, and would hate for you to miss out on your dream home.

Don't forget, when you toured you loved our:

• __Amenity/Feature/Location__

• __Amenity/Feature/Location__

• __Amenity/Feature/Location__

Imagining yourself being part of our community? So are we! Please reply or give us a call when you're ready to make it official!

We can't wait to have you,

__Your Name__

TEXT OR DM

👉 Hi __Their Name__, ready to swipe right on our apartments? We saw that spark when you toured our __Unit Name__, our __##__-bedroom floor plan! Holler when you're ready to make it official!

RESPONSE

We would be happy for you to come in and fill out an application. I can't answer your specific question over the phone, but we would be happy to review our policies and provide you with an application for residency if you visit our office.

We use a third party to run the applications, and they help us make decisions to ensure we comply with the federal government rules and regulations.

EMAIL

Subject Line: Answering your questions about rent at __Apartment Name__

There has been much confusion on the internet about rent payments due to __Crisis__. At this time, we are proceeding with normal rent policies but are more than happy to work with those residents that are experiencing financial difficulties.

For those who provide proof of loss of employment/income and inability to pay:
We will waive the late fee and enter into a payment arrangement and not pursue legal action in order to keep you in your apartment home. We would ask that you pay as much as you can toward your rent until unemployment benefits, government assistance, or re-employment enables you to get caught up.

Our goal is to ensure we act in the best interest for our residents and our employees during these difficult times. We will also share any new information as it becomes available. If you have any questions or want to discuss this further, please reach out to our team via phone or email __Contact__. We’ll get through this together and we appreciate your understanding and support!

IN SPECIFIC SCENARIOS

• Move-In: Was there anything that pleasantly surprised you during the move-in process?

• Events: What do you enjoy about the events that we host? What’s been your favorite so far?

• After Solving a Difficult Situation: We recently had ___________________ (describe situation). And I know that caused some frustrations. What …

• Renewal: Why did you choose to renew?

IN GENERAL

• What were you nervous about before choosing our apartment community to be your new home?

• What has been your experience since living here?

• What is your favorite part about your home?

• Would you recommend our community?

Option 1

In this scenario, the reviewer provided a detailed review with specific highlights...

[Insert Name], thank you for taking the time to write a review on [Insert Channel such as Facebook]. We love hearing that you had a wonderful experience and [insert anything specific they mentioned in their review]! 

OPTION 2

In this scenario, just provided a simple rating with no detailed feedback...

[Insert Name], thanks for taking the time to give us  [Insert Number] stars. We appreciate your feedback! 

OPTION 1

In this scenario, the reviewer provided a detailed review with specific highlights...

[Insert Name], we are so sorry to hear about your experience. We appreciate your feedback and strive to find a solution to [Insert Issue]. We would love to discuss ideas to improve your living experience, please contact us at [Insert Contact Info].

OPTION 2

In this scenario, just provided a simple rating with no detailed feedback...

[Insert Name], thank you for taking the time to share your thoughts. We strive to ensure you have a positive experience, so feel free to share detailed feedback by sending us a private message or reaching out via [Insert other preferred method of contact]

OPTION 3

In this scenario, they provided a negative review on something they did that violates your policies: 

[Insert Name], thank you for taking the time to share your thoughts. We are sorry that you had to experience this and although we can not change our policies,  we do wish you the best.

EMAIL

Subject Line: 3️⃣ reasons why __Pet Name/Your Pet__ will love our apartments

Insert __Name__,

Thank you so much for touring our __Unit__ apartment home at __Apartment Name__! I know __Pet Name/Your Dog/Your Cat__ will love our community for these 3️⃣ reasons below:

• __Feature/Amenity/Location__

• __Feature/Amenity/Location__

• __Feature/Amenity/Location__

Attached you will find information about our __Unit__ along with a few other details. If you have any questions at all, do not hesitate to reach out!

Can't wait for you to be part of our community!

TEXT OR DM

Hi __Name__, hope your apartment search is going well. Before you make any big decisions, we want to remind you the 3️⃣ reasons why __Pet Name/Your Pet__ will love our apartments in emojis only: 🏞🦴❤️

PHONE INTRO SCRIPT

Hi __Name__, it’s __Your Name__ from __Apartment Name__. We just wanted to check in on __Pet Name__, and see if they are ready to make a decision on the pawfect place to call home?

If leaving a message you can add:

__Bark/Meow__ at us when they’re ready to mark their territory.

EMAIL

Subject Line: Insert

Insert Name,

Hope you are having a great day! Below you will find an outline of the success of our Facebook ads for Insert Community.

• Goal of Ads: Insert

• Timeline of Ad Run: Month 00 - Month 00

• Clicks: Insert

• Click-Through Rate: Insert

• Impression: Insert

• Spend: Insert

• Cost-Per-Click: Insert

• What’s Working: Insert

• What Changes We Are Making: Insert

If you have any questions or suggestions, please let me know and I will continue to keep you updated on our progress.

No soliciting signs

Hello! I’m __Name__from __Apartment Name__. I see your no soliciting sign, but no worries! We aren’t soliciting, we wanted to stop by and say hello. We have some goodies for your team to enjoy this afternoon too!

We are too busy to visit right now

I completely understand. I’m glad that business is going so well for you! Is there a better time for us to come back to a chat? We’d love to share some information with your team about our community. In the meantime, enjoy some goodies, on us! The flyer here has all of our current info - feel free to reach out anytime! We’ll chat later.

Not interested

We don’t want to take up a lot of your time, just wanted to leave some information about what our community offers that would benefit your employees and fill their needs.

Getting past a gatekeeper 

Hi! I’m __Name__from __Apartment Name__ and I wanted to talk to someone about cross-promotion opportunities. Many of our residents look to us for local business recommendations. We’d love to chat about having a future event or discuss opportunities that will benefit both of our companies.

EMAIL

Subject Line: Want to reach __##__ new customers at our apartments?

Hello __Name__,

Thanks for visiting with us today! 

We love __Business Name__ and we know our residents at __Apartment Name__ would love to know about you. I’m __Name and Title__. We are creating a neighborhood guide for our __##__ residents and would love to include you. Can we set up a time to chat further? 

__Your Name__

EMAIL

Subject Line: 💸 Let’s reach new heights together!

Insert __Name__,

Hey there! Hope this email finds you well! I just wanted to thank you for chatting with me about potential opportunities at __Apartment Name__!

You mentioned that there are times where your clients look for an apartment to call home while they build or purchase another. I think we’d be a great fit to make them feel at home!

I’m attaching some information about our floor plans and current pricing. Our specials change periodically, but our special at the moment is GREAT! Insert details of special.

If you have any questions at all, please don’t hesitate to reach out! I’d love to give you a tour of our property as well. Could we set up a time that is convenient for you?

Looking forward to working together!

__Your Name__