Amenities

At __Apartment Name__, it’s always your time to thrive! Not only do we offer beautiful apartment homes, but you have the essentials right outside your door. From __Amenity__, to __Amenity__, to __Amenity__, take a virtual tour on our website to see it for yourself: __Website__.

#__City__Apartments #Amenities

Testimonials

Do you know what makes us happy? Hearing feedback from our residents. Take a moment to drop a review for our community online or in the comments below! #feedback #reviewus #apartmentreviews #testimonial

Neighborhood Spotlight

There is so much to love about __Apartment Name__, but our location is at the top of the list! We are surrounded by the best shopping, entertainment, and restaurants that __City__ has to offer. One of our favorites is __Insert Place__ for their __Item__ and __Item__. What’s your favorite spot nearby?

#__City__apartments #__City__

Specials

__Apartment Name__ has some pretty cool leasing specials. Get __Savings__ when you lease before __Date__. Be sure to schedule a tour now so you can take advantage!

Are you ready to say yes to the address? Give us a call: __Phone Number__.

Engagement

The hardest part of adulting is making new friends, so we want to do a quick little icebreaker.

Take a moment to introduce yourself in the comments and share your favorite movie. Then scroll the other comments and show them some love and make a friend. GO!

#MakeAFriend #FriendsMakeTheBestNeighbors

Welcome New Residents

New to our __Apartment Name__ family? We’d love to connect with you and there are so many ways you can join our community:
📍Stop by our office anytime during office hours
📞 Give us a call at __Phone Number__
📢Follow us on __Platform__: @__Social Media Handle__
📧 Email us at __Email Address__

#__Apartment Name__ #JoinTheFam

Renewals

Another year at __Apartment Name__? Absolutely!

If your lease is coming to an end, stop by or give us a call and we can chat about your renewal options: __Phone Number__.

#__Apartment Name__ #residentlove #goodtobehome

Team Highlight

🎶 We are enchanted to meet you!

Meet our team by swiping through our pictures and below is a list of all the people that are here to make __Apartment Name__ feel like home:

🌟 __Name__: __Title__
🌟 __Name__: __Title__
🌟 __Name__: __Title__

#meettheteam #__Apartment Name__ #enchantedtomeetyou

Friendly Reminder

Tap, tap... is this thing on? 🎤 Hey __[Community Name]__ residents! Just a heads up:💡 __[Insert specific reminder/s, e.g., the community pool will be closed for maintenance next week]__.

Keep up with everything happening around here—from upcoming maintenance to exciting events — and help make the most of your living experience with us by checking __[insert where to look, e.g., our community bulletin board, resident portal, or monthly newsletter]__. You don't want to miss out on the action! 📆🎉

#CommunityLife #StayUpdated

Resident Perks

😃 Hi there! As a resident of __[Community Name]__, don’t forget the amazing perks you enjoy!

✅ From __[specific perk, e.g., exclusive discounts]__ to __[specific perk, e.g., access to our premium amenities]__, we’re here to make your life easier and more enjoyable.

Considering joining our community? 💭 Come on down and see how you can live the good life with us!

#ResidentPerks #CommunityLiving #ExclusiveBenefits #HomeSweetHome

FAQ'S

Hey there, curious minds! Today we're answering a frequently asked question:

💭 Q: __[Insert frequently asked question here]__

✓ A: __[Insert answer here]__

We love helping our residents and future residents! ✅ For more information, check out our __[where they can find more questions and answers, e.g FAQ page on website or Instagram Highlight Reels]__. See why __[Community Name]__ is the perfect place to call home!

#FAQs #CommunityLiving #HomeSweetHome #GetAnswers

Maintenance Tips

☀️ SIZZLE ALERT: Maintenance tips to keep your home in top shape!

🛠️ Change air filters regularly to maintain air quality.

🚿 Prevent clogs by using drain covers in sinks and showers.

🌞 Check and clean window screens to keep them clear of debris.

💡 Replace light bulbs with energy-efficient options.

Need assistance? 👏🏻 Our team is here to help with any maintenance concerns. __[123.123.1234]__

#MaintenanceTips #HomeCare #CommunityLiving #HomeSweetHome

24-Hour Maintenance

🔧🏠 Our 24-hour maintenance team is always on call to keep your apartment running smoothly, day or night.

Enjoy peace of mind knowing we're here for you, 24/7!

#ApartmentLiving #24HourMaintenance #AlwaysHereForYou

Review Us Tempaltes

Got opinions? We’re all ears!👂

Have you enjoyed _amenity_ at __[community name]__? Let others know! Your feedback fuels our community spirit and helps us improve.

😁 Don't be shy—drop your rave reviews and helpful suggestions on [platform, e.g., Google, our Facebook page, or directly on our website]. 🗣 Help us make [community name] the best place to call home. Let your voice be heard and help shape our future! 📝💫

#TellUsMore #CommunityShoutout

Outreach: Floor Plan

Use this story as your first slide. Continue to showcase your apartment model with videos and photos in the following slides.

Outreach: Neighborhood

Use the spaces under the categories to feature your favorite neighborhood locations. Tag them so they can repost the feature!

Outreach: Specials

Copy and paste a photo of your model apartment or floor plan into the blank area. Fill in pertinent info and share photos in the following slides.

Engagement: Meet the Team

Use this slide as an introduction to a team member! Write their name, title, and fun fact. Then add a smiling photo or video of them in the following slide.

Engagement: Showcase Event

Use this slide to list out information regarding your upcoming event.

Resident Appreciation: Coffee Gift

Use this slide to let your followers know you are treating them to coffee! Purchase an electronic gift card to a local coffee shop and add it to the next slide. Check the balance throughout the day and refill as needed or as your budget allows.

Fun: Engagement

Share a blank slide to invite followers to screenshot and share their own too.

Fun: Polls

Poll your residents with this graphic. Use this as your background and use the Instagram Poll sticker below to do various polls:

• Ice Team or Lemonade

• Picnic or Brunch

• Sunrise or Sunsets

Fun: Recommendations

Your residents love a cozy night in with friends and family. Recommend some of your favorite movies for the season to cultivate a vibe.

You can always ask your team their favorites and share one from each.

Tuesday Tip

Share tips about your community or lifestyle:

• Maintenance Tips

• Fitness Tips

• Pet Training Tips

• Organization or Decor Tips

• Career Tips

• Plant Care Tips

🔍 CLICK HERE to find more

Try It Thursday

Promote trying something new at your community:

• Neighborhood: Shout out other businesses or locations around your community.

• Amenities: Encourage residents to utilize some of your awesome amenity spaces.

• At Home: Even when you stay home there are plenty of new things to try.

🔍 CLICK HERE to find more

Friday Fun

It’s time to have a little fun, because why not:

• Something funny about apartment living or your overall lifestyle at your community

• Games like word search, bingo, or rank them

• Meet the team

• Caption this photo using the question/answer feature on Instagram Stories

• Life in GIFS

🔍 CLICK HERE to find more

Wild Card Weekend

Weekends are a great opportunity for you to focus on something that will push your community forward:

• Polls/Surveys: Find out what your residents are in to and let that inspire your next event or partnership

• Referrals: Encourage residents to refer their friends

• Welcome: Welcome new residents

• Reviews: Showcase existing reviews or encourage residents to write reviews of their own

🔍 CLICK HERE to find more

STORIES

REELS/TIKTOK

Step 1:

Open up the video in the Instagram app and select the three dots in the bottom right corner

Step 2:

In the pop-up options select
USE AS TEMPLATE
anD it will open up the video so you can replace the images.

Step 3:

CLICK ON EACH TIME CARD AT THE BOTTOM AND REPLACE WITH YOUR COMMUNITY’S PHOTOS, THEN ADD YOUR TEXT.

1

Your Back Should Always Be Towards The Light

The key to a great photo is great light. That doesn’t mean you need to buy a ring light, but you do need to be conscious of where the light is in relation to you and whatever you are taking a photo of.

• The subject (person, space, or object you are taking a photo of), should always be facing the light.

• You as the photographer, should have your back to the light.

So if you are taking a photo of a living room, don’t take a photo of the living room while you are facing a window. Instead, stand by the window with your back to it and take the photo OR close the shades to the window and just use the room’s light.

2

Up and Angle Down With People

Help everyone look their best by taking their photo with care. Here’s how:

• Hold the phone vertically with both hands

• Move it so it’s level with the top of your head

• Angle down slightly

• Take the photo

3

Keep The Camera Steady

Is there anything worse than a shaky video? Not only can you not focus on what is being shown, but sometimes it can even make you sick. Here’s how to keep the camera steady when taking videos:

• Hold the phone with both hands

• Keep your arms locked into your sides

• Instead of moving the phone to get different angels, move your body at the waist

• Take even and slow steps keeping your arms locked into your sides