Referral: PICK WHO SWIMS

"Pick Who Swims in Your Pond" is a fun, summery referral campaign that lets residents help shape their community—by inviting friends to live nearby and earning bonuses for it! The playful “pond” theme adds a lighthearted touch, especially when paired with a treat like Goldfish crackers as a reminder to refer.

It’s simple: residents refer a friend, that friend moves in, and everyone wins. 🐟

How to do it

  • Purchase individual Goldfish cracker bags (or portion into small zip bags).

  • Attach your 1/4 flyer designs.

  • Hand out Goldfish treat packs door-to-door or walk the community during busy times.

  • Automation Station Alternative: Set out a cute basket or platter of individual-sized crackers at the leasing office with the full-size framed referral design next to it. Include in amenity areas like clubhouses, mailrooms, or resident events.

Catch a bonus. Keep good company. Everyone swims happy.