One of the first things people notice when they’re touring a place is the closet space—it just makes the apartment feel more livable. Most folks are always looking for extra storage, especially in the city where space is tight. When they see a big closet, it’s like an instant win, giving the impression that the unit is more thoughtfully laid out overall. It’s a small detail that can really set your community apart and stick in someone’s mind after a tour.

These great outreach event ideas below will grab potential residents’ attention and spark interest and will allow you to highlight your great amenity feature: roomy closets. Something everyone genuinely appreciates!

1. Host a "Closet Refresh Workshop"

Event Idea: Partner with a local stylist or professional organizer to offer tips on maximizing closet space and styling wardrobes.
Why It Works: It demonstrates the spaciousness of the closets while engaging with the local community.

2. Create a "Dream Closet" Display

Setup: Stage a model apartment with a styled walk-in closet featuring luxury accessories, organized bins, and coordinated outfits.
Add-On: Host a tour for prospective residents, and include a giveaway of closet organization items.

3. Social Media Mini-Series: "Closet Goals"

Content Ideas: Post a series of photos or videos showcasing the versatility of the closets, such as:
“Before and After: Walk-In Closet Makeover”
“How to Store Seasonal Items in Our Spacious Closets”
Encourage followers to share their closet organization tips for a chance to win a prize.

4. "Closet Makeover" Referral Program

Campaign: Offer residents a chance to win a free closet organization makeover for referring new renters.
Why It Works: This incentivizes residents while promoting the feature through word-of-mouth.

5. "Closet Trivia" on Community Boards

Post fun facts or polls about walk-in closets on apartment community boards, newsletters, or social media. For example:
“What’s your ultimate closet must-have?”
“Guess how many pairs of shoes fit in our walk-in closets!”

6. Closet Tours with Themed Giveaways

Host tours of model apartments featuring walk-in closets and offer small giveaways like reusable totes, hangers, or storage bins for attending.
Offer a move-in incentive that includes closet organization tools, like hangers, bins, and shoe racks.

7. Local Influencer Partnerships

Invite local influencers to style and photograph a walk-in closet in your community. Ask them to share their experience on social media to generate buzz.

8. Showcase Lifestyle Benefits

Highlight practical uses of the walk-in closets through testimonials or content:
Families with kids can store toys or sports gear.
Fashion lovers can create their dream wardrobe setup.
Renters working from home can use it as a mini office nook.