Binge-Worthy Social Posting

Make It Binge-Worthy:
5 Ways to Turn Your Social Page Into a Show Residents Actually Want to Watch

Let’s play a little game.
For the next few minutes, imagine this:

You’re not just a property manager—you’re a Netflix producer.
Your Instagram feed? That’s your series.
Your goal? Keep people watching and thinking:
“I could totally see myself living there.”

Because your social page isn’t just a place to post flyers.
It’s a leasing tool.
A community builder.
A retention strategy.
But only if it’s scroll-stopping.

Here’s how to make it binge-worthy:

1. Pin the Trailer

Let’s start at the top.
Pinned posts and Story Highlights are your “trailers.” They should tell the story fast, without scrolling.

What to Pin:

  • A Reel on how to tour or apply

  • A “Life at [Community]” highlight (At the dog park)

  • A feel-good moment from a resident event

And Highlights?
Think of them like your categories on Netflix:

  • Events

  • Move-In Tips

  • Meet the Team

  • Pets

  • Local Favorites

Use branded icons. Clear titles. Easy to tap.
What’s one thing you wish everyone saw when they land on your page? Pin that.

(Click To Download)



2. Build Your Cast

Every great show has a cast you care about.
Same goes for your feed.

Your leasing agents, your residents, your pets, your maintenance team—this is your people-powered content.
Not perfect, just real.

Post ideas:

  • Meet the Team Monday

  • Pet of the Month

  • Maintenance Hero shoutouts

  • Resident shoutouts


Flyers and graphics? Sure. But real faces? That’s what connects.
You’re the showrunner—let your cast shine.


(Click to Edit or Download)

 




3. Set the Scene

Your community doesn’t exist in a vacuum.
The neighborhood is part of the story.

So show it off:

  • Top 3 coffee spots nearby

  • Where your team grabs tacos

  • Weekend picks from the office



It helps prospects feel like they know the area before they visit.
It turns a complex into a lifestyle.

(Click to Edit or Download)




4. Create Your Season

Even the best shows follow a rhythm.
You need one too—monthly themes, weekly anchors.

Theme ideas:

  • Summer of Fun

  • Cozy Vibes Only

  • Spring into Community

  • Pet-tober



Weekly Programming:

  • #TourTuesday

  • #FeelGoodFriday

  • Trivia Tuesdays

  • “This or That” polls in stories

It makes your job easier and gives your audience something to look forward to.






5. Program Your Episodes (aka Reels)

If your feed is a show, Reels are the episodes.

But they don’t need to be cinematic.
Just real moments, quick clips, honest vibes.

Try:

  • Move-ins with balloons

  • Pets being chaotic

  • Resident events

  • Leasing team doing their thing

  • Day-in-the-life at the office



Even 10–15 seconds can build trust and bring your community to life.




Quick Gut Check:

Are your residents still watching?

Run through this checklist and count your yeses:

  • Do you have helpful pinned posts and clean Story Highlights?

  • Are you showing real people—your staff, residents, pets?

  • Do you feature local spots or lifestyle posts?

  • Do you follow a weekly or monthly content rhythm?

  • Do you use Reels to tell your story?



Score it:
✔️ 4–5 YES: Binge-worthy
✔️ 2–3 YES: Great start, keep going
✔️ 0–1 YES: Time for a reboot—but now you’ve got the script




Sprout MarketingJune, Social Media