Theme: "Life is a Picnic with You"

"Life is a Picnic with You" makes a charming and heartfelt summer renewal campaign because it captures the easygoing, feel-good vibes of the season while letting residents know they’re truly appreciated. It’s warm, personal, and perfect for creating a sense of belonging.

For gifts, you can keep it simple with a small picnic-themed bundle—think a gingham napkin, mini jam jar, and snack tucked in a kraft box. For bigger budgets, consider a full picnic basket with a blanket, reusable utensils, and gourmet treats. It’s a seasonal touchpoint that feels both thoughtful and memorable—just like your community. 🧺

Bring it to Life

1. Deliver a Flyer to Their Door

Customize this fun, picnic-themed flyer that says:
"Life With You Is a Picnic!”
Include renewal instructions, deadline details, and a short message like:
“We love having you as part of our community! Let’s keep the good times going—renew today and enjoy a picnic-themed thank-you gift, just for you.”

2. Set a Deadline for the Gift

Encourage urgency by offering the gift to those who renew by a certain date. For example:
“Renew by July 15 to claim your picnic gift!”

3. Choose Your Gift Based on Budget

Get the basket and all your goodies HERE

Low Budget (Grab & Go Picnic Pack):

Kraft paper bag or small box
Gingham napkin or paper plate
Mini jam jar or fruit snacks
Lemonade packet or canned drink
Thank-you note with renewal confirmation

Mid Budget:

Small insulated lunch tote or reusable snack bag
Picnic blanket roll-up (budget-friendly ones available)
Sparkling water + gourmet snack (trail mix, shortbread, etc.)

High Budget (Full Picnic Basket):

Wicker or canvas picnic basket
Blanket, reusable plates, utensils
Artisan snacks, bottled drinks
Branded wine tumbler or drinkware

4. Distribute Gifts In-Person or via Office Pickup

Once a resident renews, hand-deliver the gift with a smile or have them pick it up at the leasing office with a “Picnic Pickup” sign.

5. Promote on Social Media

Snap a few photos of the baskets or happy residents (with permission) and post with a caption like:
"Life’s a picnic with residents like YOU. 🧺 Renew today and enjoy this sweet little summer thank-you!”

Renewal Idea: Life is A Picnic with You