BACK TO SCHOOL: PEP Marketing
EDUCATORS & STUDENTS
Adding schools to your preferred employer list can be a game-changer for attracting quality residents to your community.
Schools, universities, trade schools, and educational programs are hubs for educators, staff, and families who value stability and proximity to work. By partnering with these institutions, you not only appeal to a diverse and reliable tenant base but also foster a sense of community that prioritizes education and growth.
It's time to roll out the red carpet and start thinking about how you can incentivize these individuals to choose you as your next home. The weeks before school starts and the weeks after school ends are great for doing outreach when there is a little more relaxed environment.
We are going to break down everything you need to know about cultivating a preferred employer list that will continue to generate leads that turn into leases.
SELECT YOUR SPECIAL
Waived Application Fee
Waived Deposit
$0 Move-In Fees
One Month Free
Amazon Gift Card
Apartment Upgrades like Accent Wall, Smart Home Feature, etc.
MAKE YOUR LIST
Are there schools nearby that employ great future residents? This can include conventional schools, universities, trade schools, Montessori schools, private schools, administrative offices, daycare programs, after-school programs, tutors or extra learning programs, libraries, and more!
AS EASY As 1-2-3
Pick a special that you are willing to provide and customize a flyer design below. These education-themed materials speak directly to their needs.
Make a list of your schools for your team to visit. Publish the list on your website with opportunities for other companies to join.
PROTIP: Teachers don’t always want to live in the same area as their students. Expand your outreach to a neighboring area.
Grab some goodies to include with your marketing materials. Consider a basket of goodies for the faculty lounge and/or individual treat bags. Check out our Amazon goodie ideas below!
EDUCATOR DISCOUNTS
We love this very simple outreach idea that serves a double purpose: outreach AND giving back to the community! Parents and teachers won’t say no to free supplies.
Customize in Canva HERE
Get your full faculty lounge gift basket shopping list HERE.
We’ve included: Notebooks, pencils, markers, crayons, glue, sticky notes, scissors, and colored pencils.
ON THE LIST
Use this design to feature your exclusive PEP list. Pair the design with marker sets and pens.
Customize in Canva HERE
BRIGHT IDEA
Teachers and students can always use some extra love. Pair this design with heart sticky notes and colored pencil packs.
Customize in Canva HERE
HEAD OF THE CLASS
Fill individual treat bags with supplies like water color sets, crayon packs, your marketing flyer, cookies, and cute red delicious apples!
Customize in Canva HERE
ADDITIONAL CUSTOMIZABLE DESIGNS
Click the design to customize in Canva
READY-TO-USE PRINTABLE FLYERS
SOCIAL MEDIA GRAPHICS
Click to download
WHAT TO SAY
Deliver goodies directly to residents or to the schools. If you deliver to the school, go to the principal’s office. We recommend calling ahead and organizing a drop-off. Be sure to let the teachers know that the supplies are up for grabs and donated from your community.
WHILE AT THE BUSINESS
“I'm with __Apartment Name__ and we are an apartment community only __##__ minutes away. Many of the students at your school live at our community. I just wanted to come by, introduce myself and bring some goodies to you all."
Other things worth asking:
Is there ever an opportunity for our community to sponsor a PTA event or anything like it?
We offer a preferred employer discount to all faculty and staff. What is the best way for us to share our community information with your staff? Do you have an email newsletter? We would love to drop these off for your faculty to enjoy!
POST ON SOCIAL MEDIA
You know who is the apple of our eye? Teachers! Help us show some love to all our educators, especially the ones nearby in the __School District__ school district. Words can not describe how much we appreciate you. Tag a teacher or drop a heart emoji in the comments.
EMAIL FOLLOW-UP
Subject Line: Opportunities with __Apartment Name__
It's __Your Name__ from __Apartment Name__, and I chatted with your colleague earlier about potential partnership opportunities to sponsor student or faculty events.
Please let us know when would be a good time to set up a call and discuss this more. Our __##__ residents are passionate about giving back to the community and supporting your hardworking faculty so we are open to any and all ideas.
Plus, we would love to offer your employees a discount if they are searching for a home nearby. We can offer your team __Special__ on our __studio, one, two, and three__-bedroom apartment homes that are only __##__ minutes away. Simply have them show us the flyer attached in this email!
We look forward to partnering with you!
__Your Name__
see it in action
Sprout Members: vantages at burleson Ft. Worth, Texas
