Lease Up: Start Collecting Leads Early
In the digital age, engaging future residents starts well before the doors open—it begins online. A dedicated landing page acts as your property's virtual welcome mat, drawing in prospective tenants with a sneak peek of what's to come, even before construction is complete. This isn't just any webpage; it's a critical first touchpoint, showcasing your property's features, amenities, and the lifestyle it offers through engaging visuals and updates.
A well-crafted landing page does more than share information; it captivates, connects, and converts. Including a lead capture form is essential, turning the page into a powerful tool for generating leads. By offering valuable incentives for contact information, like exclusive updates or virtual tour invites, you start building relationships with potential residents right from their first visit.
Launch a Dedicated Landing Page
Purpose and Design: Create a visually appealing landing page specifically for the pre-leasing phase. This page should provide an overview of the property, including features, amenities, and expected completion date. Use engaging visuals, such as renderings or construction progress photos, to spark interest.
Lead Capture Form: Include a form to collect visitor information, such as name, email, and phone number. Offer something of value in return for their contact details, like exclusive updates or an invitation to a virtual tour.
SEO and PPC Campaigns: Drive traffic to the landing page through targeted search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns focused on keywords relevant to your property and its location.
Opt-in Ideas:
Exclusive Construction Updates: Regular insider updates on construction progress with photos and videos.
Early Bird Specials: Special offers like discounted rates or waived fees for early sign-ups.
Virtual Tour Bookings: Sign-ups for exclusive virtual tours of the property or model units.
Neighborhood Guide Download: Access to a detailed guide of the local area, highlighting amenities and attractions.
Design Your Dream Apartment Quiz: A fun quiz that recommends apartment styles or units based on preferences.
Local Business Deals: Exclusive coupons or discounts from local businesses for subscribers.
Interior Design Consultations: A free virtual consultation with an interior designer for early sign-ups.
VIP Event Invites: Invitations to special events, such as a pre-opening gala or first look at the finished property.
Sustainability Guide: Offer a guide or tips on living sustainably in your community, highlighting eco-friendly features of the property and local green initiatives.
Fitness and Wellness Program Preview: Give a sneak peek or trial access to on-site fitness and wellness programs, including virtual workout classes or partnerships with local fitness centers.
BRING THE IDEAS TO LIFE
Click on any of the designs below to open in a FREE Canva account and customize:
TIMING IS EVERYTHING: THE LEASE-UP TIMELINE EXPLAINED
Discover the pivotal points along the lease-up journey for significant outcomes alongside Chris Arnold, co-founder of Authentic. Timing your marketing activities is critical to the success of any lease-up campaign. We work to break down the ideal timeline, from the groundbreaking to the grand opening, making sure property managers and marketing teams can hit the ground running. By strategically deploying marketing resources at different phases of the development, properties can maximize visibility and appeal to qualified, potential renters right from the start.
Pre-construction Promotion: Start promoting the development with teaser campaigns and sign-ups for interested potential residents.
Mid-Construction Milestones: Update future residents with construction progress and highlight key features and amenities.
Pre-Opening Blitz: Ramp up marketing efforts 3-5 months before opening with targeted ads, tours, and early bird specials.